The Missing Conversation on Twitter – Impressions and Reach

twitter

One of the glaring absences in the discussion of how to use social media to achieve marketing goals is the lack of established marketing terms. Since green businesses are big users of Twitter, I think we need to have this conversation!

Will Barack Obama Create a Whole New Industry of Organic Gardening Eco-entrepreneurs?

organicgardenmeredithjames

The sales of organic foods have slowed in the last year, after almost ten years of at least 20% growth.  The economy has cooled even some of the hottest markets, including organics, but with 6% growth in 2008, the organic industry remains strong and resilient.  A terrific ecopreneurial opportunity exists for people interested in helping [...]

Video: 100% Certified Compostable / Biodegradable Pens

Sometimes it is not the Ecopreneurists out there leading the way. Sometimes it is the established brands in our industry like AshCity or Gemline making the most advances. Well not to be out done in the area of writing instruments Shepenco is continuing to expand their line of eco-friendly products.

How Can Your Small Business Take Advantage of the Tax Incentives in the Stimulus Package for Efficiency Upgrades?

windturbines

You gotta spend money to save money. For energy efficiency upgrades, that saying couldn’t be more timely or accurate. Energy efficiency programs and rebates are getting a real shot in the arm from, among other things, the stimulus package, plus many other federal, state, and local programs. As a result of the stimulus package, energy [...]