Comments on: Consumers Want Proof It’s Green But Where Do They Look?

By: Just The Facts Please : Ecopreneurist

Just The Facts Please : Ecopreneurist — Mon, 20 Apr 2009 16:54:37 +0000

[...] of following up on the point Maryanne Conlin Milker made in her article Consumers Want Proof It’s Green But Where Do They Look?, I wanted to touch on the use of facts to help Ecopreneurists reach their intended [...]

By: Maryanne Conlin Milker

Maryanne Conlin Milker — Wed, 15 Apr 2009 18:43:09 +0000

Good point, Pamela,

You may be right!

By: Pamela Fiehn at Shiny Green Button

Pamela Fiehn at Shiny Green Button — Tue, 14 Apr 2009 00:00:27 +0000

It will be interesting to see how customers perceive the “environmental nutrition labels” that are popping up on packaging. As customers get more and more familiar with the labels, will they see them as marketing spin or a trustworthy source of information?

By: John Simonetta

John Simonetta — Sun, 12 Apr 2009 19:57:42 +0000

I find the second point very interesting,”most likely to look at certification seals or labels on products”.

The OWL line of promotional bags and totes from Leeds already carries a patch on the inside of their products that explains that the bags are made from 54% or 100% recycled materials, like old water bottles and yogurt containers (see http://ecopreneurist.com/2009/01/17/owl-100-recycled-deluxe-compu-backpack/)

Also many of the bottle manufacturers in our industry are placing the text “BPA Free” directly into the design of their water bottles (see http://ecopreneurist.com/2008/10/03/new-generation-of-bpa-free-bottles-aims-at-spas-and-gyms/)

Since promotional items are about helping to market a brand, this makes sense. Our clients have a green agenda and they want their customers to know it and their marketing to reflect it.

It is nice to see that the promotional items industry is starting to get green right.