Business

Published on April 15th, 2009 | by Maryanne Conlin

2

Overdoing Earth Day

I know it’s our big day in the green world. It’s the culmination of a year of being green. It’s out chance to get the whole world involved in our quest for a more sustainable world.

Quite frankly though I’m feeling a little bit like I do when I see Christmas decorations going up in October. Despite best of intentions, if I see one more Earth Day promotion, I think I might just tune out. And I suspect that is what many consumers are doing.

Though the groundswell has not reached anywhere near the proportions we’d like to see, that is, not everyone in the world is working their darndest to be greener; it seems Earth Day has all the commercialism as, well Christmas. Christmas, you know that holiday that used to be a celebration for a certain religious group that has morphed into a commercial circus that leaves children of “not Christmas” religions crying for a tree?

Earth Day’s not there yet. But it is getting right up there with the ranks of “Grandparents Day” and other semi-holiday’s that seem like just an excuse to run a promotion.

I admit I’m conflicted on this point. Should a bona fide green company run an Earth Day promotion? It seems anyone with even a semi-green product feels they should. Will this result in extra sales? One wonders if by not celebrating Earth Day with a promotion or sale one’s company might actually lose sales.

What’s an ecopreneurist to do?

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Photo Credit: wwworks at Flickr Under Creative Commons License





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About the Author

Hear Maryanne speak on Social Media for Socially Conscious Brands at Expo East on September 27th! Maryanne Conlin is CPG brand marketer and digital marketing expert, CEO of RedRopes Digital and Partner Digital Strategy, 4GreenPs. A Shorty Award winner for best Green Content on Twitter, she was a member of the IAA team that won the Green Award in 2010 and most recently was a finalist for the PRSA - Los Angeles PRISM awards for social media. She and her team focus on providing strategic marketing direction, custom content for web, mobile and social platforms, social media community management and online promotions and digital advertising solutions for companies in the green, food and Hispanic space. Follow her on Twitter @maryanneconlin



  • http://www.proformagreen.com John Simonetta

    Maryanne,

    I know how you feel. We have been very busy with new client orders – basically companies looking for the eco-friendly promotional items we sell. But are they going to be calling us again in May or June? I wonder.

    The old “make everyday Earth Day” slogan really needs to stop being a slogan and be more of a fact for more businesses and organizations.

  • http://n/a Cat M

    Where I live in Brisbane, Australia, Earth Day hasn’t yet been snapped up by manufacturers. It has, however, become an excuse for restaurants to push special Earth Day candle-lit dinners at much higher prices than normal.

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