Comments on: The Brainchild Group: Problem solving + timing in marketing http://ecopreneurist.com/2009/04/15/the-brainchild-group-on-problem-solving-and-timing-in-green-marketing/ Green & Sustainable Business Ventures: For Entrepreneurs & Investors Wed, 08 Feb 2012 18:59:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pamela Fiehn at Shiny Green Button http://ecopreneurist.com/2009/04/15/the-brainchild-group-on-problem-solving-and-timing-in-green-marketing/comment-page-1/#comment-21606 Pamela Fiehn at Shiny Green Button Wed, 22 Apr 2009 22:01:08 +0000 http://ecopreneurist.com/?p=1535#comment-21606 I agree with your first two points, but there are times when applicable-to-this-moment copy can really make your marketing piece stand out. There are plenty of print on demand solutions that allow marketers to limit print runs to what they need right now, and then refresh marketing materials before the next run. That's not only better marketing, but is less wasteful and better for the environment too. I agree with your first two points, but there are times when applicable-to-this-moment copy can really make your marketing piece stand out. There are plenty of print on demand solutions that allow marketers to limit print runs to what they need right now, and then refresh marketing materials before the next run. That’s not only better marketing, but is less wasteful and better for the environment too.

]]> By: John Simonetta http://ecopreneurist.com/2009/04/15/the-brainchild-group-on-problem-solving-and-timing-in-green-marketing/comment-page-1/#comment-20906 John Simonetta Wed, 15 Apr 2009 22:12:02 +0000 http://ecopreneurist.com/?p=1535#comment-20906 Same issues as always in our business. Before you print or buy any promotional item, you have to first know who your audience is, have a defined budget, and a defined goal for the product you are creating, and the money you are spending. Shotgun style marketing just is not eco-friendly, even if the items being used for that marketing are. Greening practices is normally better and cheaper than greening products. Same issues as always in our business. Before you print or buy any promotional item, you have to first know who your audience is, have a defined budget, and a defined goal for the product you are creating, and the money you are spending.

Shotgun style marketing just is not eco-friendly, even if the items being used for that marketing are.

Greening practices is normally better and cheaper than greening products.

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