PR Tip of the Day: HARO
Looking for another good PR tip? I know I may late to the game, but a friend just told me about Peter Shankman’s site HARO.
HARO (an acronym for Help A Reporter Out) is a site that publishes by email (and Twitter when “urgent”) requests from reporters for expert advice. You receive one to two emails a day with a dozen or so requests; typically, at least one or two of the requests are for “green” experts or products.
A typical request look like this:
A freelancer for Ideal Bite/Mama Bite posts:
“I am working on a few different pieces for “beach week” and am looking for kids sandals, bathing suits and hats that are eco-friendly — Made of organic or eco-friendly materials–recycled etc. Please put HARO-Beach-(Your Product) in the subject line.”
Requests also indicate whether you will be treated as an anonymous source and give a deadline.
Got products you’d like to promote? Just today, Shankman launched a new list just for producers of products who want to get their stuff into the hands of “celebrities and the top influentials”. Gift Bag Product Requests will now be sent out in a seperate email “about twice a week or so, as they fill up.” This could prove to be an excellent source for promoting your green products.
In this day and age, free media is often the best (and only) media available to ecopreneurs. Take advantage of HARO, its got all sorts of opportunities.
Do you know of other good PR resources? Please share.
Photo: Bartlomiej Stroinski on sxc.hu
We have been receiving HARO emails for a while know. This is a great resource for people looking to get their message out. I can not recommend enough.