2009 April

Green Marketing Firm Curb Prove not all Advertising is Garbage. Sometimes it’s Snow.

April 23, 2009 By Paul Smith 5 Comments

Some people feel that advertising is garbage. London based Curb advertises with garbage. And sea water. And snow.

Calling themselves “The Natural Media Company,” Curb create advertising based on natural elements, the most recent being for the London Aquarium utilizing “sea tagging,” which is using sea water and a stencil to create temporary ads on the sidewalk. Sea water evaporates more slowly then water, but being a completely natural substance, no permit is needed to do it.

Another water based innovation is what they call H2Show, where a waterfall is somehow able to be manipulated to display words, logos, and images, and even accept text messages to display different words.

Crop carving, once the province of aliens and pranksters, is now being put to use in a smart way, as in their Shredded Wheat logo carved out of, yes, a wheat field.

In the clearest example of green marketing I’ve heard of,

PR Tip of the Day: HARO

April 23, 2009 By Jennifer Kaplan 2 Comments

Looking for another good PR tip? I know I may late to the game, but a friend just told me about Peter Shankman’s site HARO. HARO (an acronym for Help A Reporter Out) is a site that publishes by email (and Twitter when “urgent”) requests from reporters for expert advice. You receive one to two emails a day [...]

Mirror, mirror on the wall. Who’s the greenest of them all?

April 22, 2009 By Krates Leave a Comment

Mokugift is sponsoring 3rd Whale’s “Greenest Person On The Planet” contest, a search for the greenest person on the planet (Latin America, North America, Asia, Europe, Africa, Oceana)

Eco Is Going To The Dogs

April 22, 2009 By John Simonetta 2 Comments

Regardless of what goes in the bowl these new biodegradable pet bowls from QuickPoint are sure to be a hit with any Ecopreneurist focusing on our four legged friends.

“Garbage Moguls” – A new reality show about Terracycle

April 22, 2009 By Reenita Malhotra 8 Comments

“Garbage Moguls,” a new National Geographic show that premieres today, Earth Day, at 9 PM ET/PT, follows the team’s unorthodox creative process ― the brain-racking and stress, the silliness and infighting ―all working to build a profitable business with products composed entirely of trash.