Sort of following up on the point Maryanne Conlin Milker made in her article Consumers Want Proof It’s Green But Where Do They Look?, I wanted to touch on the use of facts to help Ecopreneurist reach their intended audiences.
Just The Facts Please
April 20, 2009 By 1 Comment
Stay for free and help save the planet
April 19, 2009 By Leave a Comment
A New, Open Source Model of Car Design Emerges
April 16, 2009 By 2 Comments
As the auto industry as we know it continues to crumble, a new model is emerging out of the Netherlands, known currently as c,mm,n. Open source design has proven itself successful in a number of arenas from software to restaurants. But a car? Yes, one where the design will be made available to the public, with the provision that their design be likewise made open to the public to do their own revisions and modifications on it.
The Brainchild Group: Problem solving + timing in marketing
April 15, 2009 By 2 Comments
A special guest post by Aaron Schoenberger for Green Printer‘s ‘Design Goes Green’ series. A common misconception, one that I’ve seen a thousand times, is the idea that simply printing on recycled mediums, with soy ink, will make one’s marketing materials green. In essence, it’s not only the printing that makes a company green, but [...]
Cracking The Green Code
April 15, 2009 By 5 Comments
EcoAlign, the group that brought you the research that found that consumers pay attention to the ENERGY STAR label, just released their third report of the Project Energy Code series, Cracking the Green Code. This report, like other EcoAlign research is a provocative and thought-provoking exploration of the “causes and consequences of effective communications in [...]
