Overdoing Earth Day

April 15, 2009 By 2 Comments
atlas

Though the groundswell has not reached anywhere near the proportions we’d like to see, that is, not everyone in the world is working their darndest to be greener; it seems Earth day has all the commercialism as, well Christmas. Christmas, you know that holiday that used to be a celebration for a certain religious group that has morphed into a commercial circus that leaves children of “not Christmas” religions crying for a tree?

Americanna’s ReTread Line Branching Out

April 14, 2009 By Leave a Comment
rt5bg-shoppingbag

In 2009 Americanna has improved on the Retread™ Recycled Rubber Jar Openers by adding new shapes to the line and two new imprint colors, blue and gold. In addition Americanna has expended the 100% recycled Retread™ line to include the Flat Tire™ Car Coaster, the Flat Tire™ Coaster, and the Tire Tag™ Key Fob. All great giveaways for any Ecopreneurist focusing on the auto industry, recycling or waste management solutions.

Glass America Adding Ice Up and Cold Snap BPA Free Line

April 12, 2009 By Leave a Comment
32-oz-blue-cold-snap-bpa-free-bottle

The Ice-Up and Cold Snap BPA free bottles will work well for Ecopreneurists looking to market to the gym crowd, outside festivals, parks, adventure travel, etc. The added freeze stick makes this promotional item that much more likely to be retained by your target audience.

Consumers Want Proof It’s Green But Where Do They Look?

April 12, 2009 By 4 Comments

When this Media Post article came out, Consumers Want Proof it’s Green, I found this interesting kernel of information.

To find the necessary information, consumers are:
most likely to turn to consumer reports …..29%
most likely to look at certification seals or labels on products …..28%
most likely to consider the list of ingredients on products …..27%
least likely to look to statements on product packaging …..11%
least likely to believe company advertising …..5%

Ah Ha! What great information! This gives me some direction on where to spend my marketing dollars.

“Traveling Green” Contest for Earth Day

April 10, 2009 By 4 Comments
ecolodge-1

Planning a business trip on a tight carbon budget? Need an Earth Day gift for your employees?

Well, then you might be interested in a unique Earth Day marketing opportunity offered by nextstop.com, a new travel community where users provide short recommendations of places they like, and can create guides with a theme. Nextstop has put together a contest called “Traveling Green”, and it’s open for entries until April 21 (the day before Earth Day).

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