Comments on: Green Marketing 101: Make Green Second

By: Jane

Jane — Thu, 11 Jun 2009 03:03:02 +0000

Get a new picture. You look like a freak in the sunglasses.

By: findasource

findasource — Tue, 09 Jun 2009 01:27:56 +0000

I also run a similar service to HARO called findasource.org (sorry for the plug)

Our system actually matches the media requests to certain experts categorically which makes it a more targeted response. For example in this case, the request wouldn’t have been sent to all of HARO’s experts, but only those in the ‘general’ list. It makes it harder for experts to filter through a whole bunch of noise before they actually provide you relevant information. We are adding and subtracting categories to fine tune our expert list in an attempt to get the best results for reporters. However, we are still building our expert list and will begin accepting media requests (hopefully) within the near future.

I also agree with about psychologically pushing the idea of green second. Stick to the core service or product first and then wrap it in the eco-friendly or green blanket second. I remember starring at that core service diagram in my marketing 101 class with all the benefits/features/value-added/warranties surrounding the core service…it was just too old to add ‘green’ to that list

By: ניהול מוצר ירוק » הרהורים על שיווק ירוק

ניהול מוצר ירוק » הרהורים על שיווק ירוק — Sun, 31 May 2009 12:56:15 +0000

[...] שקראתי היום בנוגע למיצוב השיווקי של המוצר כירוק (ידידותי לסביבה) הביא אותי לחשוב קצת על העניין. הכותבת [...]

By: Tea Silvestre

Tea Silvestre — Sat, 30 May 2009 16:44:41 +0000

As a marketing and business consultant to the “green” sector, I absolutely agree with your advice. I always try to get my clients to focus first on the extreme value of their product/service and their authentic and sustainable business practices. These are the core things that make a business of ANY kind successful and prosperous.

By: Jennifer Kaplan

Jennifer Kaplan — Fri, 29 May 2009 01:22:57 +0000

Thanks John & Muskie. I checked out what they are doing at Eclipse Awards with their “regenerative marketing” and its fascinating. Maybe even deserves a post or two….Thanks!

By: Jennifer Kaplan

Jennifer Kaplan — Thu, 28 May 2009 18:00:20 +0000

Thank you Edwin! Your article, Green Marketing Myopia is like a bible to me. I make all my students read it. Thanks so much for your comment.

Jennifer

By: Muskie

Muskie — Thu, 28 May 2009 17:34:23 +0000

Toby Barazzuol wrote about how they are doing their marketing now at Eclipse Awards, he dubbed it Regenerative Marketing:

http://greeningtheinnercity.ca/2009/05/15/regenerative-marketing-for-green-businesses/

By: John Simonetta

John Simonetta — Wed, 27 May 2009 21:19:39 +0000

FYI – my son is 2 1/2 and loves his Green Toys Truck. Think we got at a Toys-R-Us in Frisco Texas.

By: Edwin Stafford

Edwin Stafford — Wed, 27 May 2009 14:50:56 +0000

Good advice! For more examples on positioning green on mainstream, consumer-sought benefits, check out this article my colleagues and I published a few years ago:

http://www.greenmarketing.com/files/articles/Stafford-MyopiaJune06.pdf