Ecopreneurist

The 13th annual LOHAS (Lifestyles of Health and Sustainability) Forum, held in Boulder last week, brought some of the world’s most influential conscious commerce leaders, green businesses, and inspiring personalities together for three days, building connections and exchanging ideas for a brighter world and healthier planet.

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Over 500 people from all over the globe filled the St. Julian hotel, and representatives from about 260 businesses were in attendance. The air was filled with that electric feeling present at every gathering of like-minded people, and during breaks in the sessions, connections were made, business cards exchanged, and deals and joint ventures were being built.

For the LOHAS business owner, the Forum was filled with practical information, including sessions covering LOHAS Market Data, engaging multicultural markets, investing in human capital, and branding for sustainability. The LOHAS market worldwide is estimated at over $209 billion a year and growing, and includes businesses that focus on sustainable living, health and fitness, the environment, and social justice. This new-ish market is booming, and companies that attended the Forum were hungry to know more about bringing their message to the mainstream.

For the human side of businesses, speakers such as Hunter Lovins (CEO of Natural Capitalism), Wade Davis (National Geographic), John Marshall Roberts (author of Igniting Inspiration), and Andrew Cohen (EnlightenNext) inspired and energized their audiences to continue to be engaged in positive change.

The Forum wasn’t only comprised of small businesses and niche market representatives, either. Some large mainstream companies like Coca Cola, eBay, Facebook’s Causes.com, and Wal Mart were among the presenters, and for some, this crossover interest in LOHAS is a sign of things to come.

“As we find ourselves at a critical crossroads within the business community, LOHAS is in the perfect position to help expand the ‘green’ marketplace by facilitating new relationships across industries.” - Ted Ning, LOHAS Forum Director

With sessions like “Lessons from a Radical Industrialist” by Interface Chairman Ray Anderson, and “Fortune 500 Companies Going LOHAS”, with representatives from Coca Cola and Wal Mart, the Forum helped to highlight the bridges to sustainability being built by big business.

If your eco-business needs a boost and you’d like to build your network and be informed about the opportunities and lessons of others, you don’t want to miss the LOHAS Forum next year!

Image:epSos.de at Flickr under CC License

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