Green & Sustainable Business Ventures: For Entrepreneurs & Investors
The FedEx logo has a hidden message. Does it matter? In a blog post called “25 logos with hidden messages – Amazing Graphic Designing tricks!” Charlie Johnson, the author, talks about what makes a logo a good marketing tool. He says: …make your logo look more conceptual and clever using the graphic designing tricks. As [...]
When WalMart finally unveiled their new Sustainability Index, I found the 15 questions a bit underwhelming. Especially, after all the press and fuss (you can download the questions from the WalMart web site). For example, the first question, “Have you measured your corporate greenhouse gas emissions?” is so simplistic, that a yes answer could mean [...]
I had the opportunity to be a sustainability coach to some of the Clean Tech Open semifinalists last week. The Annual Business Competition provides green mentoring and sustainability workshops to help clean tech entrepreneurs integrate sustainability into their business plans. And I found myself stressing the business case for why integrating green made business sense. [...]
American Express, in partnership with NBC Universal, is holding a competition to “Shine A Light” on an “inspiring” small business. I find so many of you inspiring, I’m thinking: Could it be you? They are looking for small businesses that are: Innovative Give back to the community Demonstrate a “customer first” mentality. If so, they [...]
 |
 |
 |
