http://ecopreneurist.com/2009/09/30/brands-and-culture-symbiotic/ Green & Sustainable Business Ventures: For Entrepreneurs & Investors Thu, 24 May 2012 14:45:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://ecopreneurist.com/2009/09/30/brands-and-culture-symbiotic/comment-page-1/#comment-40938 Jaideep Thu, 01 Oct 2009 12:43:23 +0000 http://ecopreneurist.com/?p=1878#comment-40938 Marketing Initiatives can be tailored to have a positive value addition to the life of customers and society alike.One trend that has come to light is that, in an industry or product category which is characterized by intense competition and wherein the consumers have grown habitual to the traditional marketing stimulus, efforts to promise of a better alternate or a greener future has the consumer on your side. Many of the mature industries like automobiles, telecommunications, computing, etc are choosing this path. So in the immediate future Competition cold lead to conservation. Marketing Initiatives can be tailored to have a positive value addition to the life of customers and society alike.One trend that has come to light is that, in an industry or product category which is characterized by intense competition and wherein the consumers have grown habitual to the traditional marketing stimulus, efforts to promise of a better alternate or a greener future has the consumer on your side. Many of the mature industries like automobiles, telecommunications, computing, etc are choosing this path. So in the immediate future Competition cold lead to conservation.

]]> http://ecopreneurist.com/2009/09/30/brands-and-culture-symbiotic/comment-page-1/#comment-40910 Priyanka D Thu, 01 Oct 2009 09:21:21 +0000 http://ecopreneurist.com/?p=1878#comment-40910 Brands especially the powerful ones showing a social responsibility in their marketing is definitely a great idea. Another example is the Dove campaign about making women aware about inner beauty. Brands especially the powerful ones showing a social responsibility in their marketing is definitely a great idea. Another example is the Dove campaign about making women aware about inner beauty.

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