Saving the world isn’t the first motivation for most people to recycle, or use CFLs, or donate items to Goodwill. Consumers are motivated by doing the right things that are EASY to do. Nurturing the planet is a happy bi-product of simple, thoughtful actions.

The guys at PlantMyPhone.com understand this principle. They have created a marvelously simple cell phone recycling model that helps reforest the planet, while keeping toxins out of landfills.