Published on July 23rd, 2010 | by shannonsuetos
Paperless Office: A Reality or Dream?
There has been buzz of the paperless office for some time now. Although it sounds nice in theory, is it actually possible? Did you know that, “the typical U.S. office worker uses more than 10,000 sheets of paper per year, which is about 2 cases of paper per employee. With an average price of $40 for a case of standard copy paper, this is an $80 annual cost per employee,”–according to a study conducted by California’s Alameda County.
Document management software has been around for some time, and can really organize your files and can help you make the move to a paperless office. For the marketing department though, this could pose a problem if you use mailers or pamphlets as part of your marketing strategy. Below are some tips to get your marketing department to cut down on paper.
Ask yourself this question, “Can I substitute my direct mail campaign for an email marketing campaign?” ExactTarget (an interactive marketing company) has conducted a study pertaining to how many people check their email daily and found that 59% of people they surveyed check their email when they wake up, before they do anything else online.
Done correctly an email marketing campaign can reach the same—if not more clients without using paper. Remember if you are going to implement this tactic that everyone in your list as opted in to receive your emails. You don’t want to get reported as SPAM.
Mobile marketing or M-marketing is still in its infancy stage, but is something to consider. Between the popularity in smartphones, and text messaging in general there are plenty of viable options to choose from. Besides being able to reach the majority of cell phone users that have a smartphone via email—there are apps you can create as well as SMS campaigns.
Take into consideration that 72% of all cell phone users send or receive text messages according to a study done by PewInternet. Moto Message goes on to say, “Over 90% of text messages sent are opened and read by your customers in 15 minutes. No other advertising medium has that relationship with the consumer.”
More and more companies are making the leap into the digital marketing realm. Brainstorming and coming up with new effective ways to gain exposure to your company is a must these days. And helping the environment at the same time is a great added bonus. So for now the paperless office may be a dream for some, but it could become a reality instead of only a dream.
Shannon Suetos is an expert writer on IP phone systems based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as VoIP phones at Resource Nation.