Attracting Green Customers with Social Media

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Social media is a powerful communication tool for the eco-minded. Green groups on Facebook and LinkedIn allow people to both network and to connect personally. Green blogs and eco-blogger networks provide forums for targeted content to be shared over the Internet. Green Twitter feeds keep time- and attention-pressured users in the loop. Online communities—such as [...]

BetterLabs: A New Kind of Incubation Firm

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I was checking out Kiva.org the other day and stumbled onto a developer profile for Vaibhav Domkundwar, Founder and CEO of BetterLabs, who deveopled an app for Kiva called KivaAlerts. Domkundwar is interesting. In his @BetterLabs Twitter bio he calls himself a “Bio Entrepreneur, product geek & a big fan of bootstrapped lean startups.” But, [...]

Green Chamber of Commerce Highlights Socially-Responsible Web Developer Exygy

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The Green Chamber of Commerce has contributed a great post over at TriplePundit highlighting Exygy, possibly the leading web development firm with an explicitly socially-responsible focus. From the article: For Exygy and others, sustainability means working to create intuitive, easy to use systems for organizations and entrepreneurs who are in their line of work for [...]

3 Simple Ways to Reduce Business Junk Mail

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Each year 100 billion pieces of direct mail —equaling 4.5 million tons of materials—are printed and mailed in the United States. This represents 100 million trees and does not even take into account the resources necessary to produce, print, and ship. The real tragedy is that 44% of that mail goes directly to landfills without [...]

Receive Credit Card Payments in a More Eco-Friendly Manner

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The technical revolution has done a lot to help companies become greener in everything that they do. One of the most interesting ways is the utilizing electronic equipment. If you are a company which accepts payments through credit cards, there are a few things which can be unfriendly to the environment. First, you will likely [...]