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What it Means to be Green and Other Environmental Claims

CSPA_logo_withTag

This is a guest post by Beth L. Law, CSPA Assistant General Counsel and Vice President for International Affairs. As an organization that represents a significant number of businesses that would be affected by any federally mandated guidelines pertaining to green and/or environmental claims, it is fair to say that theĀ  Consumer Specialty Products Association [...]

Blog Action Day 2010 and Water

Photo credit: Hanif Khattak

October 15 was the Blog Action Day for water and it’s also my birthday. Thinking about the water crisis and then about my birthday, I am feeling concerned about where I am going with every year of my life. What does a birthday celebration mean for me when, every year people in my country continue [...]

Social Media Offers Options to Promote Green Initiatives

B2B Telemarketing

Telemarketing has been around for as long as many of us can remember. Although it has seen its low points, it is still a tried and true method to help generate leads and contacts for just about any business. With new social medial sites, telemarketing is still being used with a little more support to spread the ability of a company’s marketing staff.

TWTRCON Speakers Include Real-Time Business Innovators

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On November 18, 2010 in San Francisco, TWTRCON, a one-day conference with a focus” on the business use of real-time technologies,” will have social media practitioners from leading brands and from small businesses, technology innovators and cutting-edge startups. The line-up includes: Corporate SM gurus: Ford Motor Company’s Scott Monty and Southwest Airlines’ Linda Rutherford Real-time [...]