TWTRCON Speakers Include Real-Time Business Innovators

On November 18, 2010 in San Francisco, TWTRCON, a one-day conference with a focus” on the business use of real-time technologies,” will have social media practitioners from leading brands and from small businesses, technology innovators and cutting-edge startups.

The line-up includes:

  • Corporate SM gurus: Ford Motor Company’s Scott Monty and Southwest Airlines’ Linda Rutherford
  • Real-time marketing experts Steve Rubel and Brian Solis
  • Marketing, analytics and technology experts such as Google Analytics Evangelist Avinash Kaushik
  • Speakers from Twitter: Director of Geo and Search Othman Laraki and Commerce Initiatives Product Manager Shiva Rajaraman
  • Small businesses and their use of real-time technologies will also be represented, with speakers:

  • Roxy Theatre owner Nic Adler
  • St. Supery Winery’s Rick Bakas
  • Andrew Israel of
  • Akash Kapoor, owner of San Francisco food cart CurryUpNow
  • Finally, Bob Fine, founder of Cool Blue Company and editor of the just released The Big Book of Social Media Case Studies,  Stories, Perspectives, (aka. #TBOS (The Best of Social) and in which I have a chapter on Social Media and the Eco-Minded) will be giving a workshop on “How to Claim Your Business (and Customers) on Location-Based Networks”

I’ll also be there covering the event and signing books with Bob, so stop by and say ‘hi.’

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About the Author

Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .