Eco-entrepreneurs Bethesda SG 2

Published on February 28th, 2011 | by Jennifer Kaplan

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Sweetgreen Greens Fast Food

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Looking for a model of good, green entrepreneurship? Well look no further than sweetgreen.

Started by three entrepreneurial 24-year old Georgetown grads in D.C. in 2007, sweetgreen is reinventing fast food, turning it into a healthy, casual, sustainable alternative.

Having eaten there many times, I can tell you that it’s addictive. It is a winning combination of good food, good vibe and good location(s). You don’t have to take my word for it. The food has garnered great reviews and a strong following. (The group has some food cred: Jammet’s parent owned the legendary New York restaurant La Caravelle.)

And if you think it hasn’t attracted attention, think again. Sweetgreen’s backers include a who’s who of the sustainable food movement: superstar restaurateurs Mario Batali and Joe Bastiniach (Eataly and Babbo) and sustainable food gurus Seth Goldman (Honest Tea) and Gary Hirshberg (Stonyfield Farms).

Sweetgreen now has seven branches in the D.C. area and just opened two locations in Philadelphia. Founders Nicolas Jammet, Jonathan Neman and Nathaniel Ru expect to double the number of locations by the end of year.



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About the Author

Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for EatDrinkBetter.com and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .



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