Green & Sustainable Business Ventures: For Entrepreneurs & Investors
Each year marketing geeks (like here and here and here) around the country review and dissect Superbowl ads. But for me, I love Superbowl ads because there’s really no better place to gauge mainstream marketing messaging and that includes for green. Last year the folks at Audi aired a controversial ad for the AUDI A3TDI. [...]
Greenbiz Group released its much awaited 4th annual report on the ‘State of Green Business’ (SOGB) this week, which threw light on the good, and no so good green happenings from last year and future direction for sustainable business. A breakdown of the report- Companies spent more on environmental & social responsibility despite the recession. [...]
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