Greenwashing home_bottle

Published on July 20th, 2011 | by Priti Ambani

7

More Greenwash From Bottled Water Companies: Organic Water? Really?

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Image Source: Ilanllyr Water

European “gourmet” water brand Llanllyr Water showcased their “organic water” at the Fancy Food Show in Washington, D.C., where companies from around the world displayed their fancy gourmet fare.

According to Llanllyr Water,

“llanllyrSOURCE is one of the world’s premium quality bottled waters. It comes from our sources beneath certified organic fields in west Wales in the UK.”

So does that mean the water is organic? They sure seem to think so!

The term “organic” signifies the presence of carbon. So water, by definition, with hydrogen and oxygen is inorganic. The U.S. Department of Agriculture, which defines the term organic when it comes to agricultural products in the US, specifically excludes water and salt, both compounds without carbon.

Although their promotions or the bottle water does not explicitly say “Organic Water”, consumers are surely misguided to think that because the land above the water source has never been treated with chemicals, the water itself is organic. While disposable bottled water itself is a nuisance throughout its life-cycle, greenwashed claims like these only highlight the fact is plain drinking water is just that. Any amount of words like “pristine”, “spring”, “natural” is going to throw bucket-loads of greenwash on their products.

The best thirst quencher in most cases: cool tap water.



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About the Author

Hi there! I am Priti and I specialize in strategy and communications for impact organizations that aim to create social, environmental and economic wealth for all stakeholders. Working from the ground up, I help these do-gooders craft effective programs for community engagement, outreach and profitability. Follow my work covering do-gooders, cleanweb, start-ups and Web 2.0 businesses on Ecopreneurist and at Crowdsourcing Week. I enjoy traveling with my boys, cooking up a gourmet meal from scratch and entertaining! Join my community for Social Entrepreneurs on G+ Follow me on Twitter, on LinkedIn and Google+



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