More Greenwash From Bottled Water Companies: Organic Water? Really?

Image Source: Ilanllyr Water

European “gourmet” water brand Llanllyr Water showcased their “organic water” at the Fancy Food Show in Washington, D.C., where companies from around the world displayed their fancy gourmet fare.

According to Llanllyr Water,

“llanllyrSOURCE is one of the world’s premium quality bottled waters. It comes from our sources beneath certified organic fields in west Wales in the UK.”

So does that mean the water is organic? They sure seem to think so!

The term “organic” signifies the presence of carbon. So water, by definition, with hydrogen and oxygen is inorganic. The U.S. Department of Agriculture, which defines the term organic when it comes to agricultural products in the US, specifically excludes water and salt, both compounds without carbon.

Although their promotions or the bottle water does not explicitly say “Organic Water”, consumers are surely misguided to think that because the land above the water source has never been treated with chemicals, the water itself is organic. While disposable bottled water itself is a nuisance throughout its life-cycle, greenwashed claims like these only highlight the fact is plain drinking water is just that. Any amount of words like “pristine”, “spring”, “natural” is going to throw bucket-loads of greenwash on their products.

The best thirst quencher in most cases: cool tap water.

About Priti Ambani

Priti is the Managing Editor at Ecopreneurist.com. She is civil/environmental engineer and core-consultant at GreenDen Consultancy- thegreenden.net with interests in Sustainability, Corporate Social Responsibility and Eco-Marketing.

Priti is a Professional Engineer (PE) who believes that- sustainable practices at home, play and work are not only fun but also profitable to the mind, body and bottom-line.

When not consulting or writing, Priti can be found enjoying the outdoors, traveling and playing racquet sports with her husband and sons! She is a Food Network junkie and a self-proclaimed foodie!

Comments

  1. Uncle B says:

    ho! Ho! Ho! Horse Shiite! Yankee Doodle so goddammit gullible! Once upon a time we sold the poor ass-hole cars with wings, then unaffordable McMansions, even women with false parts, then massive V-8 engines just because we could, even bomb shelters, and now this! Water! Way to go! pure air in ballons next?

Trackbacks

  1. [...] sweet Sarah Palin with a pancake. Companies are now marketing their bottled water as organic. Via Ecopreneurist, I learned about Llanllyr Source bottled water in Wales. Llanllyr touts its water as historic and [...]

  2. [...] “gourmet” water brand Llanllyr Water showcased their “organic water” at the Fancy Food Show in Washington, D.C., where companies from around the world displayed their [...]

  3. [...] companies are making a genuine effort, while others are just greenwashing. So many companies co-opt the word “green” as a marketing gimmick, that it’s hard [...]

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