More Greenwash From Bottled Water Companies: Organic Water? Really?

Image Source: Ilanllyr Water

European “gourmet” water brand Llanllyr Water showcased their “organic water” at the Fancy Food Show in Washington, D.C., where companies from around the world displayed their fancy gourmet fare.

According to Llanllyr Water,

“llanllyrSOURCE is one of the world’s premium quality bottled waters. It comes from our sources beneath certified organic fields in west Wales in the UK.”

So does that mean the water is organic? They sure seem to think so!

The term “organic” signifies the presence of carbon. So water, by definition, with hydrogen and oxygen is inorganic. The U.S. Department of Agriculture, which defines the term organic when it comes to agricultural products in the US, specifically excludes water and salt, both compounds without carbon.

Although their promotions or the bottle water does not explicitly say “Organic Water”, consumers are surely misguided to think that because the land above the water source has never been treated with chemicals, the water itself is organic. While disposable bottled water itself is a nuisance throughout its life-cycle, greenwashed claims like these only highlight the fact is plain drinking water is just that. Any amount of words like “pristine”, “spring”, “natural” is going to throw bucket-loads of greenwash on their products.

The best thirst quencher in most cases: cool tap water.




About Priti Ambani

Priti Ambani writes about social and environmental enterprises, start-ups and Web 2.0 businesses. She is the Managing Editor of Ecopreneurist.

Specializing in her ability to work with impact organizations from the ground up, Priti has developed successful business and communications strategies for fledgling start-ups, social and environmental enterprises. She also serves as a sustainability consultant at GreenDen Consultancy and advises on corporate social responsibility and the triple bottom line.

Priti is a Professional Engineer and holds a Master’s degree in Biological Resources Engineering from the University of Maryland, College Park.

Comments

  1. ho! Ho! Ho! Horse Shiite! Yankee Doodle so goddammit gullible! Once upon a time we sold the poor ass-hole cars with wings, then unaffordable McMansions, even women with false parts, then massive V-8 engines just because we could, even bomb shelters, and now this! Water! Way to go! pure air in ballons next?

Trackbacks

  1. [...] sweet Sarah Palin with a pancake. Companies are now marketing their bottled water as organic. Via Ecopreneurist, I learned about Llanllyr Source bottled water in Wales. Llanllyr touts its water as historic and [...]

  2. [...] “gourmet” water brand Llanllyr Water showcased their “organic water” at the Fancy Food Show in Washington, D.C., where companies from around the world displayed their [...]

  3. [...] companies are making a genuine effort, while others are just greenwashing. So many companies co-opt the word “green” as a marketing gimmick, that it’s hard [...]

  4. [...] sister site, Ecopreneurist highlights a ridiculous new campaign from the bottled water industry: organic bottled water. Nice [...]

  5. [...] not just filter it at the point of use? Bottled water companies have come under fire for blatant greenwashing and false marketing claims. Studies have shown that bottled water companies have to follow much [...]

  6. [...] 2. Bottled Water is not cleaner than tap water. In a great episode of Penn & Teller’s short lived (but uproariously funny) show, Bullshit!, they say that over 33% of all bottled water violated industry standards for cleanliness. And Annie Leonard says in The Story of Bottled Water that in many ways bottled water is LESS regulated than tap water. The EPA has many people working on tap water issues, while the FDA (which regulates our bottled water) has only a few monitoring the entire industry! Also, never be fooled by claims of organic-ness either– there is no such thing as ‘organic’ water. [...]

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