Published on August 15th, 2011 | by Priti Ambani0
Farmigo Provides Easy CSA Management Solutions to Farmers
Community supported agriculture (CSA), a form of an alternative and local food network is a socio-economic model of agriculture and food distribution. A CSA consists of a community of individuals who support a farming operation economically, where the growers and consumers share the risks and benefits of food production. CSA’s usually consist of a system of weekly delivery or pick-up of vegetables and fruit, in a vegetable box scheme, and sometimes includes dairy products and meat.
CSA’s generally focus on the production of high quality foods for a local community, often using organic methods, and a shared risk membership–marketing structure. This kind of farming operates with a much greater degree of involvement of consumers and other stakeholders than usual — resulting in a stronger consumer-producer relationship. The core design includes developing a cohesive consumer group that is willing to fund a whole season’s budget in order to get quality foods.
People are increasingly demanding local, organic and fresh produce and CSA’s are gaining in popularity. But farmers are entrepreneurs with real business goals and CSA’s can prove to be a reliable source of income each month. But it’s not all so rosy. Farmers need to spend a lot of time on emails and calls dealing with member payment and delivery questions, payment status, problems with member checks and members on vacation receiving unclaimed produce – all chores that farmers are not always efficient at and that are definitely time-consuming. Community members on the other hand complain about the service.
The Farmigo team set out on a mission to apply its extensive software and internet expertise to enable farms to work together and provide their produce directly to people in their communities. The Farmigo software provides consumers with an easy way to subscribe to the harvest of a local farm as well as supplement their weekly food needs through the farm’s web store. At the same time, it helps ensure that farms using this system become highly profitable and sustainable.
Benzi Ronen and Yossi Pik, the founders, met at SAP, the third largest software company in the world. After designing and building software applications for the most successful Fortune 500 companies, they decided to start a company founded on their passion to help people lead healthier lives by eating locally grown food. They set out to build software designed to support small farms feeding their communities.
Farmigo’s system helps farmers retain customers, reduce costs, improve efficiency and increase revenue and become more profitable. The system is completely customizable with 24/7 support and comes with a money back guarantee. The software can be up and running in a couple of days with no upfront costs to farmers.
Farmigo is creating a wonderful support system for farmers and community members alike, making local food cooperatives more economical, fun and accessible to the community and profitable to farmers thus encouraging a positive feedback loop that promotes healthy eating.