Yesterday the U.S. Green Building Council was cleared of false advertising over its LEED certification. However, this speaks to the heart of the perennial question: What is greenwash?
Is LEED Greenwash?
August 19, 2011 By 4 Comments
GOOD Acquires Jumo and Makes Better News
August 18, 2011 By Leave a Comment
GOOD has acquired Jumo, a social network that helps people find high-quality non-profits and take meaningful action. GOOD’s acquisition of Jumo is another step forward that emphasizes their portfolio is not restricted to just good content (if you will excuse the pun) geared towards today’s challenges but includes a variety of different projects and initiatives. Other recent initiatives inlcude GOOD Finder, GOOD Maker and GOOD CORPS. With such a variety of social good platforms and projects what will call GOOD? A special interest group for reasonable people? A content and engagement platform? A company trying to respond to the needs of its members? Ben Goldhirsh says we can call it whatever we want-it’s ever evolving! Just stay on for the ride!
7 Steps to Tell Your Green Business Story in a Changing World
August 17, 2011 By 1 Comment
Everybody loves a good story, but story telling isn’t just for bedtime and movies. Story telling is an essential skill for businesses of all colors, including the green ones.
In the world of corporate communications and marketing, stories are used to sell without looking like we are selling. Green businesses are no different when it comes to marketing their business with stories, working their stories into their communications from social networking to ads to press releases to blogs. The good news is that green businesses have so many great stories to tell, stories about their commitment to building a better and brighter world through sustainability.
Foraging Urban Jungles For Food: One Goal, Two Different Means
August 16, 2011 By 4 Comments
What would you do if you see bountiful produce in yards, on the side of the road, next to buildings, untended and ignored? You may either pick the fruit and enjoy it or walk away thinking it’s not yours to harvest. ome people and organizations are just not letting perfectly good produce go to waste. Concrete Jungle is a volunteer-run, Atlanta-based organization that helps distribute unused food to the hungry, started in 2009 by Craig Durkin and Aubrey Daniels. As they go about foraging urban forests, the organization keeps everything legal, cautions volunteers against trespassing and does not pick fruit on foreclosed properties.
But there may be other foraging methods that are not exactly black and white. This brings us to another fad that is sweeping recession-hit towns across the country- foraging on bank-owned and foreclosed properties Legal issues or not, this is definitely food for thought. What do you think about foraging on foreclosed properties? What is worse – illegal trespassing or criminal waste of food? We will love to hear from you!
Farmigo Provides Easy CSA Management Solutions to Farmers
August 15, 2011 By Leave a Comment
People are increasingly demanding local, organic and fresh produce and CSA’s are gaining in popularity. But farmers are entrepreneurs with real business goals and CSA’s can prove to be a reliable source of income each month. But it’s not all so rosy. Farmers need to spend a lot of time on emails and calls dealing with member payment and delivery questions, payment status, problems with member checks and members on vacation receiving unclaimed produce – all chores that farmers are not always efficient at and that are definitely time-consuming. Community members on the other hand complain about the service.
The Farmigo team set out on a mission to apply its extensive software and internet expertise to enable farms to work together and provide their produce directly to people in their communities.
