‘Groupon Rewards’ Hopes to Increase Repeat Business and Understand ROI

Groupon Rewards

Enough has been written about Groupon and its business ideology, with many denouncing the idea as one that hurts small businesses in the long run. The biggest drawback was the complaint that the program does not bring customers back in most cases, creating an un-sustainable marketing plan. The company is trying to change that and is rolling out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. Merchants can sign up starting today and consumers will start seeing the rewards in October.

How Small Businesses Are Using Social Media [INFOGRAPHIC]

Infograohic by : crowdSpring

Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version).

ChicoBags David & Goliath Lesson

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Large manufacturers will continue to drag ecopreneuers to court, so be 100% honest and transparent in your marketing claims. The truth is on your side after all.

Local Orbit Makes Local Produce Easy to Buy and Sell in Detroit

Local Orbit

Locally grown food is the rage these days, with more and more consumers clearly concerned about where their food is coming from. There is an increasing demand for farm produce and growing need to connect directly with producers. But sometimes its not always easy to get local food. What do you do if you want locally grown produce, but cannot visit week-day farmer markets?

Local Orbit is a new way to buy food and other local goods direct from producers in your community, if you live in the greater Detroit area. Erika Block is the founder of Local Orbit, an Ann Arbor, MI-based tech startup that facilitates the distribution of local, sustainably farmed food and expects to roll Local Orbit out to many more markets nationwide by 2012 – 2013.

The method method: A Cleaner Clean, Design + Innovation and Just Plain Weird

the method method

How did method, in 10 years, turn the cleaning business industry upside down, redefine cleaners and set new standards for cleaning supplies?

Eric and Adam reveal their successes are tied to their obsessions! They talk about the method story in a book they released this week called ‘The method method’ (an excellent read that is both humorous and gripping). They call these core strategeies “obsessions” because they realize that unless you are obsessed about your business values and practices, they could fade away as your business grows.