Planet People, the manufacturer of innovative and sustainable cleaning products, has launched the Who cares about this Planet? Challenge, a video contest urging both individuals and groups to challenge convention and inspire environmental change. The Challenge follows the company’s 2011 launch of iQ, an innovative line of household cleaning products (excellent products that are effective while being eco-friendly and boy do they look good!) and that questions conventional cleaning with clever packaging that allows consumers to reduce plastic waste by over 80%.









