Happy New Year 2012!

Happy New Year 2012

Happy New Year 2012!

It’s been an exciting year for us at Ecopreneurist and it would not be possible without YOU. Thank you for following us in 2011 and we hope 2012 is full of fabulous success stories and more.

Stay tuned for some new announcements and features coming soon on EP!

Hope You All Have a Spectacular 2012!

-The Editorial Team

8 Trends That Will Impact Social Entrepreneurs in 2012

2012 trends for social entrepreneurs

2011 was full of good news for social entrepreneurs. And 2012 promises to be even more exciting. Here is what I think social innovators will build upon in the New Year! We saw social enterprises created out of cooperatives and clean tech. Non-profits came out of their comfort zones and many for-profit companies took on a more holistic vision. The local and occupy movement created opportunities, previously un-imagined. Overall, social entrepreneurship came of age and is raring to go into 2012!

A Green No-Brainer: How Small Changes Can Motivate Employees

green office employee

We’re at a point where recycling and reducing home energy use have gone mainstream, due both to nationwide environmental trending and the sheer economics of high power bills and over-filled city dumps. That movement has been slower to reach the workplace, however. Even if the majority of a company’s employees reflect some level of eco-consciousness in their home and personal lives, that doesn’t always translate to the office. People generally don’t want to impose their beliefs (even those that benefit everyone, like reducing waste) on their coworkers. Perhaps there’s even one particularly outspoken anti-environmentalist in the office who chastises any efforts by others to set up recycling bins or instigate ‘bring your own mug’ programs.

McDonald’s Serves Up Some Greenwash With Its Fries

McDonalds Potato Farmer

McDonald’s is launching an ad campaign focussed on its growers. The local food movement has caught on amongst concerned citizens wanting to know where their food really comes from. Obviously McDonalds has been watching and wants a piece of the “eat farm fresh” ideology.
McDonald’s U.S. Chief Marketing Officer Neil Golden told Ad Age, “We thought putting a face on the quality of the food story would be a unique way to approach this. We acknowledge that there are questions about where our food comes from. I believe we’ve got an opportunity to accentuate that part of our story.”

Why does all this sound like a bunch of greenwash storytelling?

KonaRed Energy Drinks Serves Up A Market For Coffee Bean Wastes

KonaRed Coffe fruit

KonaRed is turning the coffee berry into a sports drink. This previously discarded fruit portion of the coffee plant is a whole new market now, providing coffee growers a shot in the arm and diverting waste.

KonaRed is the fruit of the commonly known coffee plant, sourced from Kona Coffee – grown only in the Kona district on the west side of the Big Island, Hawaii. Before Kona Coffee emerges as a rich coffee bean and can make its way into coffee mugs, it has to be stripped off its skin. An estimated 40 million pounds of coffee fruit and skin gets tossed away annually in Hawaii. High labor costs make composting unviable for the coffee farmers. So when Shaun Roberts came along to buy this fruit, he was more than welcome.