Green & Sustainable Business Ventures: For Entrepreneurs & Investors
A new law comes into effect in San Francisco today: One that law bans toy giveaways in kids’ meals high in fat, salt and sugar. The Healthy Food Incentives Ordinance was passed by the Board of Supervisors last fall. Chain restaurants no longer will be able to give away free toys with Happy Meals and other children’s meals that don’t meet the city’s strict nutritional standards. But, McDonald owners in the San Francisco area have come up with a crafty way to evade the law.
How can businesses build a better brand? John Friedman points out seven ways companies, big and small can build a reputation that lasts. Companies spend thousands of dollars building their brands and defining their reputations – often using superlative terms. But as Socrates pointed out – actions speak louder than words. And when it comes to reputation- “The way to gain a good reputation is to endeavor to be what you desire to appear.” How can you build a better, more effective brand?
Alaska Air is dedicated to reducing their carbon footprint, and they hope that biofuel is the way to do it. So far they have purchased enough fuel for 75 flights between Washington DC and Portland, OR; although the fuel is up to six times as expensive as regular jet fuel, consumers will not see any extra cost to their tickets based on fuel used in this trial run.
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