AT&T Unveils Eco-Ratings For Mobile Phones
Today AT&T unveiled its new eco-rating system, which will appear on AT&T-branded device packaging later this year, and will offer a simple way customers can see the environmental impact of mobile handsets before they buy them. The system will:
- Introduce an easy-to-understand process that rates the device’s impact on the environment.
- Cover attributes such as: environmentally preferable materials, energy efficiency, responsible end-of-life treatment, and environmentally-responsible manufacturing.
- Educate customers about the complex issues in simplified labels and terms.
- Encourage meaningful design change from manufacturers and the industry.
- Evolve as technological innovations, industry norms and sustainability needs change.
This new approach results from their work with BSR, a global business network and consultancy focused on sustainability.
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Priti Ambani Hi there! I am Priti and I specialize in strategy and communications for impact organizations that aim to create social, environmental and economic wealth for all stakeholders. Working from the ground up, I help these do-gooders craft effective programs for community engagement, outreach and profitability. Follow my work covering do-gooders, cleanweb, start-ups and Web 2.0 businesses on Ecopreneurist and at Crowdsourcing Week. I enjoy traveling with my boys, cooking up a gourmet meal from scratch and entertaining! Join my community for Social Entrepreneurs on G+ Follow me on Twitter, on LinkedIn and Google+
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