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Published on March 27th, 2012 | by Priti Ambani

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GE's Ecoimagination Makes Money in Clean Energy. About a $100 Billion!

General Electric (GE) was in the news last week after it released its 2011 Annual Report. GE has spent several years positioning itself as an innovator in low-carbon technologies. Now the sustainable arm of the company — called ecoimagination — has generated $100 billion in revenues and is growing at more than twice the rate of the rest of the company, according to Mark Vachon, the vice president of eco-imagination. GE didn’t invest in climate solutions because it is home to a bunch of treehuggers. They did it because it is good for business.

via our sister site Red, Green & Blue




GE earns $100 billion on clean energy; GOP pretends it doesn’t exist
(via Red Green & Blue)

Unfortunately, the energy talk on the GOP campaign trail remains dominated by climate denial.  Rick Santorum, the winner of the latest two GOP primaries, wrote an op-ed over the weekend in which he called climate change “a pseudo-science” and “a liberal orthodoxy.” Mitt Romney said last…



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About the Author

Hi there! I am Priti and I specialize in strategy and communications for impact organizations that aim to create social, environmental and economic wealth for all stakeholders. Working from the ground up, I help these do-gooders craft effective programs for community engagement, outreach and profitability. Follow my work covering do-gooders, cleanweb, start-ups and Web 2.0 businesses on Ecopreneurist and at Crowdsourcing Week. I enjoy traveling with my boys, cooking up a gourmet meal from scratch and entertaining! Join my community for Social Entrepreneurs on G+ Follow me on Twitter, on LinkedIn and Google+



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