GE’s Ecoimagination Makes Money in Clean Energy. About a $100 Billion!

General Electric (GE) was in the news last week after it released its 2011 Annual Report. GE has spent several years positioning itself as an innovator in low-carbon technologies. Now the sustainable arm of the company — called ecoimagination — has generated $100 billion in revenues and is growing at more than twice the rate of the rest of the company, according to Mark Vachon, the vice president of eco-imagination. GE didn’t invest in climate solutions because it is home to a bunch of treehuggers. They did it because it is good for business.

via our sister site Red, Green & Blue




GE earns $100 billion on clean energy; GOP pretends it doesn’t exist
(via Red Green & Blue)

Unfortunately, the energy talk on the GOP campaign trail remains dominated by climate denial.  Rick Santorum, the winner of the latest two GOP primaries, wrote an op-ed over the weekend in which he called climate change “a pseudo-science” and “a liberal orthodoxy.” Mitt Romney said last…




About Priti Ambani

Priti Ambani writes about social and environmental enterprises, start-ups and Web 2.0 businesses. She is the Managing Editor of Ecopreneurist.

Specializing in her ability to work with impact organizations from the ground up, Priti has developed successful business and communications strategies for fledgling start-ups, social and environmental enterprises. She also serves as a sustainability consultant at GreenDen Consultancy and advises on corporate social responsibility and the triple bottom line.

Priti is a Professional Engineer and holds a Master’s degree in Biological Resources Engineering from the University of Maryland, College Park.

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  1. [...] GE's Ecoimagination Makes Money in Clean Energy. About a 0 Billion! General Electric (GE) was in the news last week after it released its 2011 Annual Report. GE has spent several years positioning itself as an innovator in low-carbon technologies. Now the sustainable arm of the company — called ecoimagination — has … Read more on Ecopreneurist [...]

  2. [...] they are expected to be available in both Canada and the United States at the beginning of 2013. General Electric has previously explored LED lighting with both a 13-watt and a 9-watt bulb. Their lighting products [...]

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