Published on August 7th, 2012 | by Guest Contributor0
Lonesome George’s Legacy Carries On
Lonesome George & Co. is a social enterprise organization which believes in global interdependence and maintaining a healthy eco-system here on planet Earth. It all began with the famous tortoise named Lonesome George. Although George has recently passed away, with the Lonesome George & Co. project, his legacy can continue for a long, long, time.
What this organization does is to combine branded apparel and experiential education opportunities to ignite a mind shift towards global interdependence. In their mission statement it is summed up as: “We outfit agents of change.”
Using George’s iconic appeal, the company founders began Lonesome George & Co. to educate tomorrow’s youth and prevent other Lonesome George situations from occurring. George was the last surviving Pinta Tortoise on planet Earth. The extinction of his species occurred as a result of human actions and mismanagement of scarce resources. The branded apparel is a way of education tomorrow’s youth to prevent another species disappearing. The apparel is very appealing and soft to the touch, so supporting this cause really is a no-brainer.
Lonesome George & Co. uses a triple-bottom-line business model which ensures that 10% of every purchase directly funds youth educational programs to teach and empower future generations about making better choices in our interdependent world. George is a symbol for making better choices for our own sustainability and the many species we share a planet with.
With the world in a rapid state of change, a mind shift is certainly required to respond to the challenges and opportunities of keeping our dynamic eco-system healthy and thriving. Lonesome George & Co. empowers a movement of ‘change agents’ who are capable of making choice that both protect and preserve our precious natural resources.
In partnership with Outward Bound, Lonesome George & Co. funds youth leadership and experiential learning programs to empower communities like those in the Galapagos Islands and on a global level. Proceeds fund projects beyond outdoor classrooms to grow a network of positive change agents by inspiring students, supporters, advocates, and leaders from across the globe.
Pattie Kettle from The Content Writing People is a high quality/professional/high volume writer for all things web! She enjoys PR and Marketing work – and is a cleanweb advocate for the masses. She lives in Denver, CO. You can find her on Twitter @PattieContent