Business gogreen

Published on November 13th, 2012 | by Leon Harris

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The Evolution of the Green MBA

A new era of business is in the works, and it involves the implementation of environmentally-sound initiatives that not only save companies money, but also reduce pollution, consumption, and waste in order to do less harm to the planet through the course of commercial operations. As public awareness of environmental issues continues to grow, so too does the call for products and services that cater to the eco-conscious consumer.

With global warming, deforestation, and the depletion of limited natural resources to worry about, not to mention pollution and myriad other issues that affect our health, many people are looking for ways to do their part when it comes to reducing the carbon debt of humanity. And savvy businesses are finding ways to adopt standards and practices that meet the growing demands of a green public. But the evolutionary process has only just begun.

In truth, green industry is growing in leaps and bounds. While some companies seek to take advantage of the trending movement towards green business sensibilities by green-washing (or making the bare minimum of changes required by law and then boasting loudly about being a green company), plenty of others are actually making strides to not only use the latest green technologies, but develop new and improved ways to operate as a responsible, green corporation. As a result, businesses of every stripe have started to look for graduates with the knowledge and skills to respond to the increasing call for eco-friendly options in the marketplace. And then there is the growth of green industry to consider, as well.

The trickle-down effect of the green movement provides an interesting case study for business in general. Many people think that corporations tell consumers what to buy. But this is not the case. While many individuals are swayed by advertising, and they are to some degree limited by available product choices, the system of commerce is based on supply and demand. As soon as consumers stop buying one product and start demanding another, companies that want to earn money and stay in business will comply.

This principle is clearly demonstrated with the growth of green business. With rising consumer consciousness about environmental issues has come a demand for eco-friendly alternatives. And businesses that want to hit this demographic have started to supply such products and services. But in order to do so they need employees with the right skillsets. Hence an increased demand for green MBA programs, followed by a subsequent rise in students seeking environmentally-focused degrees. And this will likely lead to a generation of eco-minded parents that raise children with green sensibilities, perpetuating the cycle. In short, it’s an exciting time to be involved in green industry.

The other factor, of course, is the role played by government, and the current administration has proven its commitment to environmental platforms with programs that seek to grow green business and laws that demand responsible practices. It doesn’t take public relations masters to see how this can benefit not only the environment, but businesses that get on board with eco-friendly changes. Companies that not only meet, but exceed green standards gain bragging rights that help to create a positive brand image and appeal to a wide consumer base. And MBA students that have some green credentials under their belts can participate in this business evolution, ensuring a greener tomorrow.



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About the Author

Leon Harris is a freelance writer based in Camarillo, California. A lover of both words and coffee, he can regularly be found either reading or writing at his local coffee shop. If not at the coffee shop, he is usually at UC Santa Barbara, where he attends college part-time.



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