Once upon a time, branding was simply a symbol, a name, and/or a design that represented a business. Today, branding stretches far beyond that realm and incorporates the people who work at that company. Because of Facebook, Twitter, Google+, and LinkedIn, nearly every employee represents his or her brand- whether they want to or not. And it is absolutely critical that your brand is represented properly all the time.
Hiring the Right People
Hiring people has become somewhat of an art form in the business world. Until very recently, employers looked for a set of qualifications and were less concerned about the personality and overall “fit” of the person. Today, you (as an employer) must find an employee whose qualifications, personality, and values reflect the brand. By taking the extra time to find that employee who can truly represent your company and its values, you will save yourself a lot of headache in the future.
Actions Speak Louder Than Words
Have you ever seen a group of doctors and nurses smoking and thought, “Something is wrong with this picture?” Your actions as a business owner represent far more than what you say. When you don’t practice what you preach, you lose credibility with your employees and your customers. Your actions are particularly important when you have a product or service which requires more customer education. If customers don’t quite understand what your company does, they will look to you to lead by example and demonstrate the importance of your words.
Out and About and Around the Town
As the owner of a business, you should be marketing, networking, and hawking your products everywhere you go (without being obnoxious)! While you are out, whether on a sales call or enjoying a movie with friends, you should be looking and acting the part. As an entrepreneur, you’re constantly trying to grow your business. When an opportunity presents itself, you’ll be ready to pounce because you fully represent your brand.
With the magic of the internet, social media, and cell phones, the world is at our fingertips. As an entrepreneur, you can grow your brand into everything and anything you can dream. While you are out becoming successful, remember how important it is to embody everything your brand represents.