Business cater2me

Published on December 7th, 2012 | by Priti Ambani

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Food Start-up Cater2.Me Brings Local Flavor & Street Food to Office Catering, Promotes Customer Appreciation

Famed San Francisco and NYC food start-up Cater2.me is making it easy this season to give a shout out to your favorite start-ups – all while thanking family farmers. Founded in 2010, the company is dedicated to creating a lunch revolution by bringing the hottest new food trends to the company lunch table and making team meals a cultural food experience in the process.

Cater2.me was founded with the goal of connecting great, local kitchens with the masses. The idea took ground, inspired by the bountiful and thriving farmers’ market community, local and passionate chefs and the ethnic food truck scene in San Francisco. There was a gap in the marketplace between these delicious and local food sources and hungry office-goers. What better place, to launch a catering business to fulfill this need than NYC and San Francisco!

So, Cater2.me decided to connect chefs, food trucks, restaurants, and top local food providers with hungry office workers in these two major cities. Founded in 2010, the company is dedicated to creating a lunch revolution with the idea of bringing the hottest new food trends to the company lunch table and making team meals a cultural food experience in the process. Their mission is to connect businesses to the wholesome food scene around them, to boost better food growing practices and increase awareness on local and healthy eating.

Business Model with Local Flavor

Imagine this: Through an office catered event, employees learn of this amazing food truck that makes the best Falafel in town, sourcing the best local ingredients. Now they are aware of the local food scene and gourmet offerings. We all know how word-of-mouth recommendations work. Suddenly, more people want to check out the Falafel truck, helping local businesses thrive. A definite win-win! On the same note, the hottest gourmet chefs and start-up food businesses can get in front of a large corporate crowd, and have an added incentive to source local. The business model obviously has great potential and multiple benefits.

Give Props. Give Back.

Cater2.me is amping-up customer appreciation this holiday season through “Give Props. Give Back.” It gives you the opportunity to thank the busiest “elves” that work behind-the-scenes at the startups you love.

Here’s how it works:

Give Props: Happy users visit www.GiveAProp.com to submit a thank you note to one of the 50 most popular services as selected by Cater2.me. Their personal “Prop” – along with a delicious treat – is then delivered by Cater2.me to the team behind the service they selected. Participants receive a photo of their “prop” and treat being delivered, capturing the happy “thank you” moment.

Give Back: For each friend invited via GiveAProp.com, Cater2.me will donate $1 to Farm Aid to help local family farmers and support the good food movement.

When: Wednesday, December 5 — Friday, December 14
Deliveries to occur after December 15.

Where: Visit www.GiveAProp.com

Cost: $0 Nominations are free, cakes are on Cater2.me

What is Farm Aid?

Farm Aid’s mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid’s work with family farmers and to inspire people to choose family farm food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $40 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.

To date Cater2.me has served over one million meals to popular companies and startups in the Bay Area and NYC. For more information to request catering or provide meals, visit www.cater2.me.

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About the Author

Hi there! I am Priti and I specialize in strategy and communications for impact organizations that aim to create social, environmental and economic wealth for all stakeholders. Working from the ground up, I help these do-gooders craft effective programs for community engagement, outreach and profitability. Follow my work covering do-gooders, cleanweb, start-ups and Web 2.0 businesses on Ecopreneurist and at Crowdsourcing Week. I enjoy traveling with my boys, cooking up a gourmet meal from scratch and entertaining! Join my community for Social Entrepreneurs on G+ Follow me on Twitter, on LinkedIn and Google+



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