Published on December 10th, 2012 | by Chris Keenan4
Establishing Your Eco-Friendly Business Online: How to Get Started
It can be a little nerve-wracking to move your green business from a solid, physical location to an entirely online venture. Still, taking this step offers a lot of benefits and savings to you as the owner; you no longer have to commute to work, pay to rent out a business space or have a monthly electricity bill.
This drastically cuts down on your carbon footprint. Regardless of whether you are a seasoned veteran in the business world or not, though, you may be a little confused about how to establish your green business on the Internet. The following tips will help you get started!
Establish An Identity
Before you do anything else, you need to be clear about what the purpose of your business is. Come up with a mission statement; this is a great way to help others understand your products or services a little better. It will also guide you as you go about setting up your online business and building a customer base. As part of your mission statement, discuss what it is about your business that makes it special and stand out from the rest. For example, talk about why you decided to “go green” and how that impacts your everyday operations.
Find Your Audience
Once you have your mission statement outlined, it is time to figure out who would be most interested in your products or services; this is your target audience. For instance, as a green business, you obviously want to draw in other eco-friendly, like-minded individuals. As you go about setting up your website and crafting your marketing messages, you need to keep these individuals in mind at all times. Ask yourself questions regarding the age, location and financial resources of your target demographic. The information you glean as a result will go a long way toward helping you map out your future, and knowing how and where to speak to these individuals.
Design Your Website
While you naturally want your website to look good, remember that users have to be able to navigate it fairly easily. For example, if you are selling products on your site, have those items organized into categories so that visitors can simply click and select the category that they are interested in. In addition, include plenty of visuals to attract attention, like pictures or other graphics. Don’t be afraid to upload some personal shots of you, your staff or your products, either; this is a great way for you to highlight your dedication to the green lifestyle.
Consider hiring a marketing agency
A marketing agency could add just the perspective and objectivity that you, and your business, needs. There are certain marketing tasks that you can do on your own if you have the time, but a marketing agency knows what they are doing, is efficient and can often see things that you might miss. However, don’t just select anyone to do business with. For example, a Tampa marketing agency might just be who you’d want to work with if your target demographic is located in that area. Further, look for an agency that is invested in sustainable living; you’ll find it much easier to do business with a company that understands and embraces your own greener ideals.