Why EcoMarketers Need Pinterest
By now, Pinterest is a household name. Everyone is on it, pinning their hearts out. Although the grow rate for 2013 isn’t predicted to be as dramatic as it was in 2012, it’s safe to say, Pinterest will be with us for a while. Whether you’re pinning tonight’s dinner recipe or checking out some gift ideas, did you know you’re helping to make Pinterest a valuable marketing tool? Now, Pinterest is driving more traffic than Yahoo! search. If you haven’t hopped on this valuable wagon yet, I suggest you do that now.
How Can Pinterest Help Me?
If you have anything visual to sell- bedding, fashion, accessories, handmade goods, holiday wares, party decor, etc- you have a market for your product on Pinterest. Pinterest is an excellent medium to stay fresh in the minds of your customers and potential customers. Create boards which reflect the values of your company and find other companies you like and share their pins. Perhaps you are a certified organizer. You could easily create a board of space savers for the bathroom or pin image of neat and organized office. If you have a cleaning service, pin pictures of beautifully, clean spotless homes. If you have a child care service, share craft ideas for parents and kids. The options are limitless!
Add Pinterest to Your Social Plan
Marketing is never easy and neither is ecomarketing. Ecomarketing is easier than traditional marketing because it often times cuts out unnecessary items like direct mail and unwanted catalogs. Eco-marketing also encompasses social media because they are often environmentally friendly ways of getting your message out to your customers. With Pinterest, you can take your account and highlight it on Facebook, Twitter, Google+, your blog, and whatever other accounts you have. You can also incorporate the “Pin It” button into your email marketing efforts so email subscribers can pin photos and even articles!
In addition to adding Pinterest to your already thriving social plan, you should know that for many retailers, Pinterest drives more traffic than Facebook. Pinterest’s users are predominantly female in the 18-30 age range. Another interesting fact is that those women who do use Pinterest spend more money online, and typically spend more per transaction than a non-Pinterest user when shopping.
How Do I Start?
As of right now, they don’t do silly stuff like ask you to pay to promote your pin or anything like other social sites do. The key to Pinterest is to always be on it. If you (or your company) can afford it, hire someone to fully immerse him/herself in Pinterest and Pinterest marketing. There are “pin bots” out there to automate your pinning, so you’ll have to see if that’s right for you. In November, Pinterest rolled out a business platform, so when you sign up, choose that option at the bottom of the screen. If you already created a Pinterest account, you can easily convert your account to the business version (it’s still free), and verify your website.
How do you feel about using Pinterest for your marketing efforts?