Published on December 19th, 2012 | by Pattie Kettle2
A New Model Education: Turning Startups into Classrooms
Enstitute is an apprenticeship-based, low-cost model of higher education. Their apprenticeship “Learn by Doing” approach pairs students with their interests. Enstitute turns small businesses and startups into classrooms. Enstitute works with the best entrepreneurs and innovators to educate tomorrow’s workforce, revitalize economies, and to transform lives through entrepreneurship focused education.
The goals are to:
Refine higher education with a nationally based apprenticeship program
Scale a sustainable model across multiple industries and geographies
Create a valuable, passionate global workforce which addresses the market’s current needs
By working in a two-year apprenticeship program which provides a supplemental or alternative path to traditional post secondary education, Enstitute fellow receive real world experience while learning valuable skills. Skills needed to successfully compete in a 21st century economy.
The entire program is based on the “learn by doing” philosophy. Fellows work 40 hours a week under entrepreneurs learning skills and developing competencies which make them valuable to the workforce. Year one provides a high level overview of business (consisting of sales, business development, operations, hr, and/or business administration, and marketing), technology (consisting of front and back end development, quality assurance, IT, UI, and UX) and design. In year two, fellows ‘pick a major’ in a specific functional area for developing competencies, skills, and networks which increase their value to future employers.
The areas of study are in three main areas:
1.) Technology Startups – Both consumer facing and business facing technology startups currently accepting applications are in the following areas: big data, e-commerce, social networking, financial services, video, and advertising platforms and tools. Fellows will have opportunities to learn business, technology, and design.
2.) Digital Media and Advertising – Fellows will be placed in digital media companies focused on content creation, news, advertising, distribution, publishing, and marketing. Varied across companies, fellows will learn creative, business, and technology.
3.) Non-Profit/Social Good – Fellows will be placed in leading non-profit and social good organizations which work on a range of international and domestic issues: water purification, education, technology, poverty, health, and many more. Varied across companies, fellows will have opportunities to learn program operations and management and development.
At the end of the two years, Fellows will have built and managed a digital portfolio which highlights what they’ve done while also demonstrating skills developed. Each digital portfolio includes demonstrations of work completed during the apprenticeships as well as recommendations from bosses, colleagues, peers, and the Enstitute community and administration.
To apply for an Enstitute fellowship: http://enstituteu.com/apply/become-a-fellow/