Published on January 4th, 2013 | by Graham Hill3
Public Perception of 13 Different Energy Topics Analyzed in New Study
Pike Research, part of Navigant, recently released a White Paper that takes an in-depth view at public perception of 13 energy topics. The study uses a 1,000 person sample to show favorability and un-favorability energy topics such as transportation, renewable technology, nuclear, clean coal, and smart grid topics.
To gain a better understanding of consumer awareness and attitudes about a variety of key issues, Pike Research conducted a survey of more than 1,000 U.S. adults, asking respondents to provide their level of awareness for key concepts as well as rating their level of support for each. The survey asked consumers to respond with their impressions of the following energy and environmental concepts:
- Solar energy
- Wind energy
- Clean coal
- Nuclear power
- Hybrid vehicles
- Natural gas cars
- Electric cars
- Smart grid
- Smart meters
- Carbon offsets/credits
- Cap and trade
- LEED certification
Some of the highlights of the study are as follows:
- Solar Energy had the highest number of respondents holding both “favorable” and “strongly favorable” opinions of any technology.
- Nuclear power, carbon offsets/credits, and cap and trade were the 3 most unfavorable, combining both “somewhat” and “strongly” unfavorable categories.
- LEED certification had the highest neutral opinion of any energy topic.
- Solar, Wind, Hybrid Vehicles, and Electric Cars have shown a steady decline in favorability since 2009.
Who needs this report?
- Cleantech industry
- Nuclear power providers
- Vehicle manufacturers
- Smart grid and smart meter companies
- Systems integrators
- Carbon management companies
- Green building certification providers
- Consumer advocacy groups
- Industry associations
- Government agencies
- Investor community
To view the full paper, go to Pike Research. Once you register, you’ll be able to download the report for free.