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Published on January 4th, 2013 | by Graham Hill

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Public Perception of 13 Different Energy Topics Analyzed in New Study

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Pike Research, part of Navigant, recently released a White Paper that takes an in-depth view at public perception of 13 energy topics. The study uses a 1,000 person sample to show favorability and un-favorability energy topics such as transportation, renewable technology, nuclear, clean coal, and smart grid topics.

To gain a better understanding of consumer awareness and attitudes about a variety of key issues, Pike Research conducted a survey of more than 1,000 U.S. adults, asking respondents to provide their level of awareness for key concepts as well as rating their level of support for each.  The survey asked consumers to respond with their impressions of the following energy and environmental concepts:

  • Solar energy
  • Wind energy
  • Clean coal
  • Nuclear power
  • Hybrid vehicles
  • Natural gas cars
  • Biofuels
  • Electric cars
  • Smart grid
  • Smart meters
  • Carbon offsets/credits
  • Cap and trade
  • LEED certification

Some of the highlights of the study are as follows:

  • Solar Energy had the highest number of respondents holding both “favorable” and “strongly favorable” opinions of any technology.
  • Nuclear power, carbon offsets/credits, and cap and trade were the 3 most unfavorable, combining both “somewhat” and “strongly” unfavorable categories.
  • LEED certification had the highest neutral opinion of any energy topic.
  • Solar, Wind, Hybrid Vehicles, and Electric Cars have shown a steady decline in favorability since 2009.

Who needs this report?

  • Utilities
  • Cleantech industry
  • Nuclear power providers
  • Vehicle manufacturers
  • Smart grid and smart meter companies
  • Systems integrators
  • Carbon management companies
  • Green building certification providers
  • Consumer advocacy groups
  • Industry associations
  • Government agencies
  • Investor community

To view the full paper, go to Pike Research. Once you register, you’ll be able to download the report for free.

Solar field image via shutterstock



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3 Responses to Public Perception of 13 Different Energy Topics Analyzed in New Study

  1. Bruce Miller says:

    Solar, Wind, Wave, Hydro, Tidal, Geothermal, Anaerobic sewage digestion, Bio-mass, all domestic, all American, all renewable = perpetual = eternal, clean, C02 free, energy sources. (liken to the Hoover Dam the Niagra generators) Oil and gas well go dry – always. Coal mines come to the bottom rock and no more coal – always. Uranium, dangerous by conventional ( can safer, more efficient, be found?) fission methods) already has started to taper off, rise in price and has a foreseeable end. Thorium, the new ‘coal’ for China, seemingly endless supplies,(especially from Canada, India and perhaps Saudi sands?) C02 free, 99% efficent, very clean, and cheap shows promise, but remains an exhaustible resource with radiation side effects, requires re-fueling, mining efforts, long after the initial reactor costs, and centralized power with distribution costs, transmission costs/losses.
    America soon enough at an ‘Energy Cross Roads’ – Will the Electron win over fossil fuels? Over warring costs for foreign oil? Will long term energy security be aced by immidiate demands? Will social convention damp advances? Can America evolve past their Golden Age, supported by the Cheap Oil Era that gave us the 20th Century ? My solution: a clear vision of the new ‘Paradigm” – electric bullet trains with bar cars, lounge seats,no seat belts, computer access, even hot meals, (a la Chinois), Short hop electric cars with replacable, exchangeable, cheap, durable, C02 sequestering, mine, smelter, induction furnace, rolling mill, heavy transport free, Hemp bodies,( a la Lotus and University of Alberta) owner’s lifetime guaranteed, three moving part power trains, (BYD has them?) induction charged on the fly, (Spain has this) long range IBM Air/lithium batteries. (http://www.extremetech.com/extreme/143750-the-top-tech-and-science-breakthroughs-of-2012/10)
    Clean, cheap, small, fast, smart, ships with Thorium propulsion for over seas travel at fossil fuel free, C02 free, low cost. (a la Russian Ice breakers in the Canadian Arctic today). Super insulated homes, using heretofore “buried in: U.S. Patent Hell, Proprietary Secret, Defense Department Secret, Military Secret ” tombs, materials. Some, beyond Areogels allowed U.S. to put a man on the Moon, so we are absolutely certain they exist, right? Will make practical ‘personal Solar and Wind generation’ when combined witht the IBM lithium/air batteries, and a realistic sustainable lifestyle, housing, transportation expectations, and healthy dietary practices? Wire free FM repeater for national, local, wireless cell phone and other communication, all Solar powered, already exists, works well. Bill Gates works on the sewage problems as we speak, intends recoup of vaulable methane gas , fertilizers, from humanure saving rivers, lakes streams sea shores at the same time. aquaponics providing protien, veggies, for tables, and much more. China speeds ahead in all these directions, soon enough (2017 debut) their Thorium Sciences will “Alter Global Energy Maps Forever”, unite the Pan Eurasian Alliances into Empire, even include African continent for its natural resources.

  2. Pingback: Green Links 7: Worüber die grüne Wirtschaft heute spricht « Green Business – Der Einstieg – Ihre eigene Energiewende

  3. Pingback: Green Links 7: Worüber die grüne Wirtschaft heute spricht - WiWo Green

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