CleanTech

Published on January 25th, 2013 | by Priti Ambani

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Vine: Create a 6 Second Video Pitch for Your Business

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If you are a startup entrepreneur or for that matter any entrepreneur or business executive, you know how to pitch your business or company. Then if you were really sharp, you had an elevator pitch!

If you had a complicted business plan and you needed to use your elevator pitch, hopefully you were in a really tall building to explain why idea could save the world. But it seems like we may need to shorten that pitch even more!

Twitter launched Vine on Thursday — an app that lets you create and share 6-second looping videos clips. What does that mean? With the whole social media explosion, our attention spans are getting shorter to digest all the information coming at us. Though Vine was launched for “social” sharing, I could not help but wonder if the 6 -second video pitch would be the next big thing when you approach a sales deal or a VC. “It’s too short”, you may say but short and sweet and to the point is what it seems we are looking for these days.

Currently iOS-only, the stop-motion videos can include as many scenes as you can fit in. Video stops and starts when you press on your device’s screen. Your finished product can then be shared just on Vine, or with friends on Twitter or — in theory — Facebook.

So you could capture many different scenes, almost like a slideshow,into a 6-sec video. A pitch that has an essence and is shareable and fun. Vine is available as a separate app, free for download on iPhone and iPod touch devices via the Apple App Store. It’s exclusively on mobile for now. Twitter’s blog reads,

“Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.”

Vine’s blog sums up the app best,

Posts on Vine are about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.

Sounds like the perfect tool for a business pitch. Will you use it like that? Let us know via a comment.



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About the Author

Hi there! I am Priti and I specialize in strategy and communications for impact organizations that aim to create social, environmental and economic wealth for all stakeholders. Working from the ground up, I help these do-gooders craft effective programs for community engagement, outreach and profitability. Follow my work covering do-gooders, cleanweb, start-ups and Web 2.0 businesses on Ecopreneurist and at Crowdsourcing Week. I enjoy traveling with my boys, cooking up a gourmet meal from scratch and entertaining! Join my community for Social Entrepreneurs on G+ Follow me on Twitter, on LinkedIn and Google+



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