Operation Cleantech Pt 1: What is Cleantech?

Future360_Logo_FINAL copyAfter some extensive polling, Future360 discovered that cleantech isn’t exactly well known. In fact, most people have no idea what it is. So they launched Operation Cleantech to let everyone in on the best kept secret in the world.

First thing we need to understand is just how many people don’t understand cleantech. We sent out reporter Bryan Erwin out onto the streets of downtown Los Angeles to find out.

Answers ranged from a cleaning service to crime scene clean up to alternative transportation. However, once Angelenos learned that cleantech referred to superior technologies that use less resources — like green buildings, renewable energy, energy efficiency and electric vehicles — they were supportive of clean technology overall.




About Priti Ambani

Priti Ambani writes about social and environmental enterprises, start-ups and Web 2.0 businesses. She is the Managing Editor of Ecopreneurist.

Specializing in her ability to work with impact organizations from the ground up, Priti has developed successful business and communications strategies for fledgling start-ups, social and environmental enterprises. She also serves as a sustainability consultant at GreenDen Consultancy and advises on corporate social responsibility and the triple bottom line.

Priti is a Professional Engineer and holds a Master’s degree in Biological Resources Engineering from the University of Maryland, College Park.

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