Operation Cleantech Pt 1: What is Cleantech?

After some extensive polling, Future360 discovered that cleantech isn’t exactly well known. In fact, most people have no idea what it is. So they launched Operation Cleantech to let everyone in on the best kept secret in the world.

First thing we need to understand is just how many people don’t understand cleantech. We sent out reporter Bryan Erwin out onto the streets of downtown Los Angeles to find out.

Answers ranged from a cleaning service to crime scene clean up to alternative transportation. However, once Angelenos learned that cleantech referred to superior technologies that use less resources — like green buildings, renewable energy, energy efficiency and electric vehicles — they were supportive of clean technology overall.

[youtube http://www.youtube.com/watch?v=qC2mCbH3kac&w=490&h=315]

About the Author

Hi there! I am Priti and I specialize in strategy and communications for impact organizations that aim to create social, environmental and economic wealth for all stakeholders. Working from the ground up, I help these do-gooders craft effective programs for community engagement, outreach and profitability. Follow my work covering do-gooders, cleanweb, start-ups and Web 2.0 businesses on Ecopreneurist and at Crowdsourcing Week. I enjoy traveling with my boys, cooking up a gourmet meal from scratch and entertaining! Join my community for Social Entrepreneurs on G+ Follow me on Twitter, on LinkedIn and Google+