Philanthropy The Spring website homescreen

Published on October 29th, 2013 | by Derek Markham

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A Loyalty App for Social Good (and Cash Back)

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The Spring website homescreen Wouldn’t it be cool if there was a customer loyalty app that not only earned you cash back, but also helped to act as a crowdfunding mechanism for supporting community projects doing good work?

Well, you’re in luck, because now there is, thanks to The Spring.

Brought to you by the team behind Carrot Mob, The Spring aims to make it simple and easy to fund meaningful projects for social good in their community, while also earning a cash back bonus with every purchase.

With The Spring, it doesn’t have to cost you extra to support local projects, because by signing up with the service and linking their existing debit or credit card to their account, users can go out to eat (at participating restaurants), and not only get 3% cash back, but also automatically put 3% of their purchase amount toward community projects.

And it’s not just about philanthropy, as The Spring envisions their service as also providing a boost to the participating restaurants:

“The Spring works as a tool for businesses to attract customers, stand out by supporting community initiatives and create emotionally-driven brand loyalty based on shared values. The Spring is the only place for consumers to discover restaurants that are supporting the local community. Using The Spring iPhone app and website, consumers can find participating businesses near them, view project funding progress and track their contributions to projects as well as cash back rewards.”

To begin with, The Spring is partnering up with some of the top restaurants in San Francisco’s Mission District (including Gracias Madre, Dosa, Southpaw BBQ, and The American Grilled Cheese Kitchen), with plans to further expand the offerings throughout the Bay Area early in 2014.

“Loyalty is an emotional concept. We are focused on telling stories about how businesses are supporting great local projects. This is designed to foster a real emotional connection between customers and businesses. We believe this will do a much better job of driving long-term loyalty than discounts, and yet no one else in the market is focused on doing this in a way that is easy for businesses.” – Brent Schulkin, CEO of The Spring

Put your money where your mouth is and help fund meaningful projects in your ‘hood with The Spring.



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About the Author

lives in southwestern New Mexico and digs bicycles, simple living, organic gardening, sustainable lifestyle design, slacklining, bouldering, and permaculture. He loves good food, with fresh roasted chiles at the top of his list of favorites. Catch up with Derek on Twitter, RebelMouse, Google+, or at his natural parenting site, Natural Papa!



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