Find out how this nonprofit uses email marketing to raise $1000 per email

Email marketing isn’t just for traditional for-profit businesses, as nonprofits can use the same techniques to bolster their own fundraising efforts.

In this video, the Pajama Program, a nonprofit that provides warm pajamas and books to children in need, demonstrates how they raise about $1000 with each email they send out to their list, using Constant Contact.

“Since Pajama Program was founded 11 years ago, there are now 64 chapters in 34 states that help give donations straight to the shelters. To date, Pajama Program is responsible for distributing almost two million pairs of pajamas and books to kids in need.”

Read more about the email marketing success story of Pajama Program at Constant Contact.

About the Author

lives in southwestern New Mexico and digs bicycles, simple living, organic gardening, sustainable lifestyle design, slacklining, bouldering, and permaculture. He loves good food, with fresh roasted chiles at the top of his list of favorites. Catch up with Derek on Twitter, RebelMouse, Google+, or at his natural parenting site, Natural Papa!