Citroen Markets to Millennials with Pay-Per-Use Plan

In a bid that may make getting behind the wheel of a new car more appealing to younger buyers, such as Millennials, that are less likely to purchase big ticket items, Citroen is offering an attractive alternative, in the form of a pay-per-use plan.

With fewer Millennials willing to buy new cars or houses, emulating a plan that most of them are used to, such as their mobile phone plan, may help Citroen to attract new drivers to the brand, and may be a harbinger of the future of automotive financing and ownership.

Chris DeMorro, at our sister site Gas2, has the scoop:

[repostus]Citroen Pitches Phone-like Payment Plan To Millennials (via Gas 2.0)

Citroen’s solution to a lack of young buyers is an innovative pay-per-use plan based on mileage, offering access to new cars rather than outright ownership. The plan is being rolled out in select European countries, and could offer Millennials all…

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lives in southwestern New Mexico and digs bicycles, simple living, organic gardening, sustainable lifestyle design, slacklining, bouldering, and permaculture. He loves good food, with fresh roasted chiles at the top of his list of favorites. Catch up with Derek on Twitter, RebelMouse, Google+, or at his natural parenting site, Natural Papa!