Corporate Social Responsibility Patagonia What the Pluck?

Published on October 30th, 2014 | by Derek Markham

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What the Pluck? Patagonia Pledges 100% Traceable Down

Patagonia What the Pluck?Once again, sustainable business leader Patagonia is paving the way forward for further supply chain transparency in the apparel industry with their latest contribution to material supply standards, the Traceable Down Standard (TDS).

Natural goose down is an incredible material, as it provides a lot of warmth with minimal weight, so its use in everything from sleeping bags to winter coats makes a lot of sense.

Unfortunately, the supply chain story behind conventional down is quite frightening, at least when it comes to animal welfare, as many of the geese are not only force-fed (to supply another extremely questionable product, foie gras), but are plucked repeatedly while alive. This live-plucking is said to be painful and distressing to the birds, and to be similar to what we would feel if our hair was pulled out. Not exactly something to be proud about when wearing your new ski jacket…

As of this fall’s product line, Patagonia has committed to only using 100% Traceable Down in all of its products, promising its customers that no live-plucking or force-feeding is involved in the production of any of the down contained in any of the company’s apparel. This initiative by Patagonia provides the highest assurance of animal welfare in the apparel industry, and sets the bar high for others in the industry.

What the Pluck? – Conventional Down Is a Scary Business:

Patagonia has also laid out the entire supply chain for its Traceable Down products, starting from the parent farm and the hatchery all the way through to the slaughterhouse and processing facility, and then on to the garment factory, at its Traceable Down page.

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About the Author

lives in southwestern New Mexico and digs bicycles, simple living, organic gardening, sustainable lifestyle design, slacklining, bouldering, and permaculture. He loves good food, with fresh roasted chiles at the top of his list of favorites. Catch up with Derek on Twitter, RebelMouse, Google+, or at his natural parenting site, Natural Papa!



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