Businesses can gain the respect of their consumer base by eliminating single-use and other plastics whenever possible.
All posts from Carolyn Fortuna
I stood before the refrigerated case of my locally owned and operated grocery store, staring at the plastic-wrapped meats and poultry. As a vegetarian for most of my life, this is not a place I visit very often. But it was a holiday weekend, and I had offered to prepare a traditional family meal for […]
Strategic fundraising is one of the most important elements of a small cleantech startup.
Better World Club is America’s Only Eco-Friendly Auto Club and a Model for How to Run a Green Business
The Better World Club runs its green automotive
Cities are constantly setting goals to increase asset and operational efficiency of their public water utilities. Public-private partnerships may provide the best opportunity to move smart water/ smart city initiatives forward.
What happens when a Trump voter realizes she lost her primary income to the upcoming Secretary of State? Feelings of betrayal….
The Green Festival is coming to Portland this weekend, and with it, a new batch of Community Award nominees. Learn a bit about each organization, and come to the festival to vote Dec 9-11, 2016.
Small Business Saturday is a smart way for green businesses to emphasize their sustainability goals to their communities.
Today is November 21, 2016 and the one-year anniversary of .Earth, a Top Level Domain (TLD) that strengthens the voices of organizations looking to better the planet. Happy anniversary, .Earth — and thanks for all you do. The .Earth TLD offers environmental activists, NGOs, geospatial companies, and many others a platform to enhance their […]
Cleantech businesses may offer innovative sustainable energy products and services but also fail to reach their target audiences with their marketing. Cleantech marketing needs to embrace digital media wisely.
In times of political upheaval, green business owners may feel as if their customer base is slipping away. Sure, it may seem as if consumers are watching from the sidelines right now in the U.S., trying to anticipate how their lives and health may be affected by a Trump Administration. But now, actually, may be […]
Often, green business entrepreneurs stick with a specific, limited focus. Instead, they should think like eco-citizens by applying a holistic philosophy of sustainability to their business practices.
As a new small green business owner, you can demonstrate to employees that you value their health while also keeping costs as low as possible.
Social, cultural, and economic barriers exist that prevent women entrepreneurs in developing countries from joining the drive for clean decentralized energy initiatives.
Corporations have started to purchase eco-businesses in mass. What’s happening here?
Green businesses can replace Columbus Day festivities with Indigenous Peoples Day to demonstrate cultural sensitivity as part of a broad sustainability agenda.
A new report sponsored by Bloomberg Philanthropies makes a strong case that collaboration between cities and corporations is necessary to address climate change.