All posts from Olga Orda

string(0) "" Loading...

Substance 151: Modular design systems and visual vocabularies

By contributing guest author Ida Cheinman, Principal and Creative Director of Substance 151, a strategic design agency for Green Printer‘s “Design Goes Green” series. We live in a time when “sustainability” is topping the buzzword charts and a wave of greenwashing is flooding the mainstream. We live in a time of intense competition, gloomy economic […]

April 30th

The Brainchild Group: Problem solving + timing in marketing

A special guest post by Aaron Schoenberger for Green Printer‘s ‘Design Goes Green’ series. A common misconception, one that I’ve seen a thousand times, is the idea that simply printing on recycled mediums, with soy ink, will make one’s marketing materials green. In essence, it’s not only the printing that makes a company green, but […]

April 15th

Green branding and identity means ‘organizing information’

Green Printer speaks with Sigrid Albert, Principal and Art Director of StepUp Communications, a company that focuses on creative services for internal communications. A post by contributing writer Melissa Chungfat. Some of your clients integrate sustainability in their business. What advice would you give to green start-up businesses in terms of identity and design? Having […]

April 1st

Junxion Strategy: Green marketing grows up

By Contributing Writer Melissa Chungfat | Part of Green Printer‘s ‘Design Goes Green’ dispatch. Thanks to blogs, websites, Facebook, and the ever-growing list of social media tools, people have the ability and power to educate themselves about anything they please. It is harder for companies to get away with lies about their products and misleading […]

March 18th

Words that ‘Work’: What To Write When Marketing Green

A post by contributing writer Melissa Chungfat. Every single word counts when it comes to marketing. How you package your brand with words and images has a strong influence on how people perceive your company. But before I dive into which words can work for your product or service, always keep in mind that your […]

December 10th

Ecopreneurs to play a key role in Friedman’s “Hot, Flat, and Crowded”

A post by contributing guest writer Melissa Chungfat. I’ve been seeing a lot of Thomas Friedman on the tube talking about his book Hot, Flat, and Crowded. The three-time Pulitzer Prize winner is getting a lot of buzz stressing the necessity of a green global industry. Ecopreneurs are key in developing innovative solutions to deal […]

November 27th

Three, fresh ways to green your supply chain – better and faster

We saw Wal-Mart, a company with worldwide-wide revenues only second to Exxon-Mobile, signal last week in Beijing that it is moving away from “intermittent transactions with many suppliers toward longer-term arrangements with a smaller group of manufacturers“. Then, this week in the news, IBM starts on a roll to eliminate the ‘burden’ of paper — […]

October 29th