All posts from Leah Edwards

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Connecting Consumers to Causes on BloomSpot

Editor’s note: This is a guest post by Emily Smith, Manager of Marketing and Business Development at BloomSpot, sharing her experience in using social media to help build a mission-based business initiative. BloomSpot is an online lifestyle magazine featuring the best restaurants, hotels, spas and more in SF, NY and LA. BloomSpot’s Community Circles program […]

August 31st

Where are the Women Entrepreneurs in Silicon Valley?

It’s an occupational hazard that I attend numerous entrepreneurial panel discussions, technology-related networking events and start-up pitch sessions each month. Somehow, although I shouldn’t be by now, I am always surprised about how few women take up the entrepreneurial challenge. I frequently wonder why. So far, I haven’t come to any satisfying conclusions. So, I […]

August 17th

Green Startup ecoATM Recognized by Coinstar

At the Green:Net 2010 conference, several months ago I saw a presentation by ecoATM and thought the Company’s kiosks for easy recycling of electronics represents a great idea of increasing public participation in recycling of these potentially-dangerous-in-landfill items. Recycler ecoATM Receives a Boost I was happy to hear this week that ecoATM has received the […]

August 13th

Where are the Green Jobs? Andy Grove Thinks He Knows

If you didn’t read Andy Grove’s “How to Make an American Job” on, I want to bring it to your attention. Green is only one part of building a sustainable business and certainly a socially responsible one. Employment and community development are important values to optimize as well. Labor activists, social entrepeneurs, local government […]

August 5th

Pitching Tips from Unreasonable Entrepreneurs

The Unreasonable Institute brought 22 social entrepreneurs to pitch their for-profit and non-profit ventures to San Francisco yesterday to seek funding from individuals and institutions here. Happily a standing-room only crowd showed up to The Hub in SOMA to hear the inspiring entrepreneurs addressing momentous needs such as food distribution efficiencies, infectious disease detection and […]

July 20th

PACE Won't Go Down Without a Fight

In a conference call yesterday supporters of the PACE* financing program, which is being effectively blocked  by Fannie Mae and Freddie Mac, urged us to contact our representatives and to fight the Federal Regulators rulings on accepting mortgages on homes with PACE liens. *Property accessed clean energy bond financing where homeowners borrow and have a […]

July 15th

Solar-Startups Make their Case at Intersolar

Monday, the day before the official opening of the Intersolar conference in San Francisco, newer solar companies with innovative technologies and business models had the chance to present. Most of the companies that presented in the Solar Start-ups Forum are much larger than what I usually think of as a startup. However, when you compare […]

July 14th

The Average Age of an Entrepreneur is Older than You Might Think

How old is too old to be an entrepreneur? The stereotype that people take fewer risks as they age does not bear out in a report by the entrepreneur-supporting Ewing Marion Kauffman Foundation. Titled “THE COMING ENTREPRENEURSHIP BOOM,” the report shows that the average age of entrepreneurs is higher than many would expect. “It turns […]

September 21st

Disruptive Innovation: Social Entrepreneurs' Lessons

In yesterday’s Disruptive Innovation panel at SoCap09 “Three Successful Approaches to Scaling Impact”, Kevin Jones moderated a panel of three very different but equally disruptive business models. Instead of establishing a nonprofit organization to increase computer access around the world, founder Mark Beckford explained that NComputing is a for-profit company leveraging existing distributing channels and […]

September 2nd

Life Lessons for EcoEntrepreneurs and all Innovators

You can get legal advice, accounting services, marketing consulting and more.  But sometimes the key to entrepreneurial success is just stick-to-it-iveness.  Where do you turn when the whole process of running your own business (or getting one off the ground) is just overwhelming? One place is a book. Tuesday, Tina Seelig spoke at the Commonwealth […]

July 23rd

Become a PV Solar Retailer / Installer

As I mentioned in my Intersolar post earlier this week, attending the Intersolar conference and tradeshow is a good opportunity to experience the growth and employment potential of the PV (photovoltaic) solar industry. Specifically, I was looking for tips to pass on to Ecopreneurist readers, and I found that this show (and possibly others) is/are […]

July 17th

How Your Business Can Survive 2009

Last night I went to a presentation sponsored by the Luxury Marketing Council called, “How to Survive in 2009“. Seasoned marketing consultant Alf Nucifora gave some very practical advice, which I have pared down to focus on tips that are ideal for green businesses: > One recommendation is to highlight your products or services that […]

February 26th

How Design Can Make Your Green Business Matter Even More

I couldn’t help but be curious about a book called “Do You Matter?” It is a great question for an entrepreneur to ask. And the book’s subtitle “How Great Design Will Make People Love Your Company” is compelling. Doesn’t sustainability make our companies matter? Doesn’t our value of the environment make us matter? Is design […]

February 17th

Good Marketing is a Two-Way Conversation

A Boston-based branding firm Cone LLC recently released a survey that quantifies consumer interest in having a two-way dialog with the companies they buy from. As we often discuss on this blog, social media is a perfect medium for mission-based companies, such as green businesses. And now eco-entrepreneurs have some real stats to chew on: […]

February 10th

Financing for Energy Efficiency Improvements

In December, I wrote that energy efficiency is the business opportunity for 2009. However, we all know that businesses and consumers can’t buy many of the energy efficiency products and services without financing. So, where’s the money? Government Help? If you are a small business or want to sell energy efficiency products to a small […]

February 5th

San Francisco Businesses Get Ten Thousand Dollars for Solar

As we end the year, I’m looking back at 2008 and am happy to see that some good things did happen this year. In addition to Federal subsidies for renewable energy purchases being renewed and even increased, cities governments also stepped up with programs to support cleaner energy adoption. On September 30, 2008, City Solar […]

December 23rd