About Jennifer Kaplan

Jennifer Kaplan is the founder of VineCrowd.com and the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She is adjunct faculty in marketing at Goldengate University and is also totally stoked have been named one of The 16 Women You Must Follow on Twitter for Green Business.

Required Reading: Green Marketing 101

December 6, 2012 by 4 Comments
Green marketing

I recently came across the syllabus I put together for a graduate-level course in green marketing and communications and looking it over, it occurred to me that the materials included in the required reading list would outfit a nice library for anyone interested in learning about the topic.

Top 10 Green Marketing Campaigns

October 26, 2011 by 8 Comments
Green Marketing Strategy

I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order. Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green.

How Small Businesses Are Using Social Media [INFOGRAPHIC]

September 28, 2011 by 1 Comment
Infograohic by : crowdSpring

Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version).

ChicoBags David & Goliath Lesson

September 27, 2011 by Leave a Comment
17

Large manufacturers will continue to drag ecopreneuers to court, so be 100% honest and transparent in your marketing claims. The truth is on your side after all.

Is LEED Greenwash?

August 19, 2011 by 4 Comments
leed_logo1.2zx2gyjhj0w0wog8cgwoows48.5r15frdicg4kos40gwk400wsw.th

Yesterday the U.S. Green Building Council was cleared of false advertising over its LEED certification. However, this speaks to the heart of the perennial question: What is greenwash?

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