About Jennifer Kaplan

Jennifer Kaplan Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for EatDrinkBetter.com and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .

Author Archives: Jennifer Kaplan

Required Reading: Green Marketing 101

December 6th, 2012 | by Jennifer Kaplan

I recently came across the syllabus I put together for a graduate-level course in green marketing and communications and looking it over, it occurred to me that the materials included in the required reading list would outfit a nice library for anyone interested in learning about the topic

Top 10 Green Marketing Campaigns

October 26th, 2011 | by Jennifer Kaplan

I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order. Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green

How Small Businesses Are Using Social Media [INFOGRAPHIC]

September 28th, 2011 | by Jennifer Kaplan

Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version).

ChicoBags David & Goliath Lesson

September 27th, 2011 | by Jennifer Kaplan

Large manufacturers will continue to drag ecopreneuers to court, so be 100% honest and transparent in your marketing claims. The truth is on your side after all

Is LEED Greenwash?

August 19th, 2011 | by Jennifer Kaplan

Yesterday the U.S. Green Building Council was cleared of false advertising over its LEED certification. However, this speaks to the heart of the perennial question: What is greenwash

The Red Flags of Greenwashing

August 11th, 2011 | by Jennifer Kaplan

You've seen them on billboards, tv commercials, newspaper and internet ads: businesses claiming virtue by appearing to lighten their environmental impact. "Going green" may be the new trend but how can you discern genuine sustainable action from PR pranks? How can you tell which companies are walking the talk and which are just trying to open our wallets

Sweetgreen Greens Fast Food

February 28th, 2011 | by Jennifer Kaplan

Looking for a model of good, green entrepreneurship? Well look no further than sweetgreen. Started by three entrepreneurial 24-year old [&hellip

More Greenwash from CBS Eco-Ads

January 14th, 2011 | by Jennifer Kaplan

“We are talking about a for-profit program that’s primary value (to the advertiser) is derived by including a “digital green [&hellip

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