Preventing Identity Theft: Registering Your Business Trademark or Servicemark

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It’s hard to believe that it’s already been a decade since my wife and I opened our doors of Inn Serendipity in southwestern Wisconsin. Our marketing background at a large advertising agency in Chicago taught us the value in protecting your company name and brand by trademarking your logo with the U.S. Patent and Trademark [...]

ECOpreneur Profile: World of Good Sells Shopping with a Conscience

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“Empower people in the US to realize that they have power to influence the global economy through their purchasing choices.” That isn’t some pie-in-the-sky wistful, unrealistic dream. That inspiring vision forms the Earth Mission, that driving force behind World of Good as they aim to transform how we shop by connecting us directly that individual [...]

Ecopreneur Profile: Diversified livelihood allows Brett and Tawnee Dufur to live richly

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“Follow your dreams and do what you love, creating community wealth in a living economy. Explore, listen and share. Help others see the interconnections. Realize that all the solutions we need are here now, and do what we can to help others embrace the real life and what can be.”  With an “Earth mission” like [...]

Ecopreneur Profile: Jan Joannides and Brett Olson, co-founders of Renewing the Countryside

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In a world overdosed with negativity, Jan Joannides roots for the opposite underdog, building an organization and livelihood around showcasing the positive side of what’s working right. As co-founder of Renewing the Countryside, Joannides created a means to showcase positive examples of rural revitalization while simultaneously serving as an inspiring example of how one’s purpose [...]

A passion for sustainable design: Foresight Design Initiative

Foresight Design Initiative

Figure out what you love to do. Then just do it — under a green umbrella. By focusing on the process, rather than the product, Peter Nicholson serves as ecopreneuring inspiration, founding the premiere non-profit organization serving sustainable education in Chicago, Foresight Design Initiative, based around his passion for design.  Nicholson is among the Ecopreneur [...]