Green & Sustainable Business Ventures: For Entrepreneurs & Investors
My first two posts about the triple bottom line for green businesses addressed the people who make up an enterprise as well as the people who supply it, use the goods or services created, or invest in the enterprise. First coined by John Elkington and articulated in his book, Cannibals with Forks: The Triple Bottom [...]
Last week I shared the triple bottom line adapted from our ECOpreneuring book. The triple bottom line encompasses people, planet and (some) profits. Since people run a business, I started by examining how the DNA of a Green Business Starts with People, touching on customers and employees (apparently not highly valued at the now defunct [...]
People, planet and profits (at least some). That’s what the triple bottom line means for green businesses and a truly sustainable society. The triple bottom line is not greenwash, a PR campaign or the “principles” part of a Sustainability Report. It’s the DNA of how a green business operates. It’s measured by such things as [...]
Civil and environmental professor and ecopreneur-inventor Jack V. Matson, PhD. dedicates his life to practicing “intelligent fast failure,” an expression he coined to capture the essence of innovation. It’s captured in his irreverently titled book, Innovate or Die: A Personal Perspective on the Art of Innovation. As an ecopreneur, he started an environmental design firm, [...]
Of the nearly 26 million business firms in the US, about 97 percent have fewer than 20 employees according to the US Small Business Administration. These small businesses account for about half of the non-farm Domestic National Product, or GDP (not that my wife and I agree that this is the best way to measure [...]
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