About Maryanne Conlin

Maryanne Conlin Hear Maryanne speak on Social Media for Socially Conscious Brands at Expo East on September 27th! Maryanne Conlin is CPG brand marketer and digital marketing expert, CEO of RedRopes Digital and Partner Digital Strategy, 4GreenPs. A Shorty Award winner for best Green Content on Twitter, she was a member of the IAA team that won the Green Award in 2010 and most recently was a finalist for the PRSA - Los Angeles PRISM awards for social media. She and her team focus on providing strategic marketing direction, custom content for web, mobile and social platforms, social media community management and online promotions and digital advertising solutions for companies in the green, food and Hispanic space. Follow her on Twitter @maryanneconlin



Author Archives: Maryanne Conlin

3 Steps to Great Content Marketing For Green Brands

July 9th, 2013 | by Maryanne Conlin

It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase. Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties


Four Steps For Social Media Success at ExpoWest

March 6th, 2013 | by Maryanne Conlin

As the booths get unpacked, stations get prepared and materials unloaded the last thing on your mind at Expo West might be your social media strategy for the show. But with top brands, buyers and consumers in the natural foods industry all converging on Anaheim this week, there is no better time to reach this large audience of potential partners


50 Shades of Green

December 6th, 2012 | by Maryanne Conlin

Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades


Green To Grow On – An Obvious Conclusion

March 10th, 2010 | by Maryanne Conlin

This of course leaves the deep green demographic in a quandary. What to do when your favorite green "hippie" brand goes mainstream? While this seems to be a question that marketers are pondering with great concern, I think it is perhaps overblown. There is a history of niche brands going mainstream. That's more or less how this economy works. Smaller companies come up with great ideas. The idea gains traction. Big companies buy smaller companies in niche or start their own competition brand or small niche company hits the jackpot on their own and goes mainstream


How to Grow Your Small Toy Business

September 9th, 2009 | by Maryanne Conlin

How does a small company compete against the big guys in the toy industry? In particular as pointed out by Wendy Johnson, with Birchtree designs writing on the contest Facebook page


Helping Small Businesses Go Green, Profitably

August 14th, 2009 | by Maryanne Conlin

I’ve heard this conversation a number of times at the small-to-medium sized enterprises (SME) I work with: Green Vendor: “So Mr. CEO, how many of my carbon neutral, biodegradable, BPA-free whoozamacallits would you like to purchase?”


The BigFoot of Climate Change

July 4th, 2009 | by Maryanne Conlin

This is another  in our series of environmentally focused cartoons we are featuring from Seppo Leinonen a cartoonist from Finland.


Eco Efficiency

June 26th, 2009 | by Maryanne Conlin

This is another  in our series of environmentally focused cartoons we are featuring from Seppo Leinonen a cartoonist from Finland.


Twitter For Trees

June 5th, 2009 | by Maryanne Conlin

Today is UN World Environment Day and they are running a unique campaign on Twitter. I always like to see non profits use social media effectively and this is a great campaign being driven by the always active green group on Twitter. We previewed this campaign in the middle of May and now the day is here to help them reach their goal of 10,000 followers.


Small Wonders- Promoting Green Entrepreneurs

June 2nd, 2009 | by Maryanne Conlin

Today the Center for Small Business and the Environment (CSBE) launched a new initiative aimed at the 111th Congress and the Obama Administration, reminding them that the best way to revive the ailing U.S. economy is to think green – green entrepreneurism that is



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