Author: Megan Prusynski

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Creative Green Holiday Marketing Ideas

Reduce paper waste and save trees with creative green holiday promotions. This article showcases the creative green holiday promotion of Von Glitschka, a small business owner, and offers tips for more sustainable holiday marketing.

December 12th

Incite / Insight Event on Green Design in Chicago

AIGA Chicago is organizing an event called Incite / Insight 2008: Responsible Design 101, November 20 in Chicago that addresses the significance of green design. AIGA, the professional association for design, is the oldest and largest professional membership organization for graphic & communications design. The organization has been at the forefront of promoting the shift […]

November 11th

Be True to Your Green Brand

Growing a successful brand is much like growing a garden. The more you put into it, the more you get out of it. When it comes to branding a green business, it’s becoming harder and harder to stand out in a sea of companies claiming to have green products and ethical practices. While it’s wonderful […]

September 5th

Ecopreneurs: We Must Be the Change

As going green becomes more and more popular, it seems that everyone is jumping on the bandwagon. Consumers want more sustainable options for all their needs, and companies are beginning to listen. Or are they? Maybe I’m just a little paranoid, but I don’t tend to trust the megalithic corporations that have so much power […]

June 20th

Finding Your Path: Defining Green for Your Business

Building your green business, or greening an existing one, is a journey. And like any journey in life, you may have to blaze your own trail. Sustainable business models are a rather new phenomenon – there aren’t exactly a slew of entrepreneurs out there concerned with a triple bottom line. So although there are many […]

May 23rd

Stocking the Green Office: Sustainable Supplies

Before you can open your doors for business, you need an office. Stocking your office with needed supplies is a great opportunity to show your green side and make sustainable choices. From furnishings to paper clips, there are eco-friendly options out there for every office need. Whether you’re working from home or from a downtown […]

May 9th

Towards a Paperless Office

The paperless office idea emerged along with the personal computer, its premise being that someday in the future, we will no longer need to use paper because everything will be in a digital format. While the truly paperless office may still be a myth and a seemingly impossible goal, it is still something we can […]

April 25th

Don’t Commute, Don’t Pollute

They say that location is everything. Where your business is located can certainly have a big impact on your operations and your bottom line. It can also have a big impact on the planet. Many small businesses are born in the most humble of beginnings: a small corner of a bedroom, the kitchen table of […]

April 4th

Sustainability: an Essential Part of Business Planning

Part of planning a new business venture is figuring out how you will manage day-to-day operations and make decisions. One thing ecopreneurs like myself should consider when faced with a business decision is sustainability. And I don’t just mean the long-term viability of your business (although that’s an important consideration as well). I’m talking about […]

March 28th

What’s in a Name?

One of the things I struggle the most with in getting my business started is what on earth to call it. The easiest way to name a new business is to use the owner’s name. Well, when your last name is practically unpronounceable, not to mention difficult to spell, that doesn’t seem like the best […]

March 21st

Green Dreams: Resources for Green Business Planning

Welcome back to Green Dreams! This is my second post in a series following my journey starting a green graphic design firm. Go back to post #1 to get the full scoop. Before you start a business of any kind, there is a lot of planning and research to be done. If you do your […]

February 29th